Strategy and Business Model Generation

Duration

18h Th, 100h AUTR

Number of credits

Lecturer

Didier Van Caillie

Language(s) of instruction

English language

Organisation and examination

Teaching in the second semester

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This course proposes an overview and an application of the main principles and the most usual techniques used to model how an organization is performing, both from an internal perspective and in an external strategic perspective, independently from its form, still to create or already existing, and to elaborate an innovative value creation strategy able to sustain its performance in a short-, middle- or long-term perspective. It focuses on the one hand on the modelling techniques used to represent an organisation  from an internal and a strategic perspective and on the other hand on the elaboration of an efficient value creation strategy adapted to the design of the organisation, to the values of its owners and to the specificities of its environment. It is composed by 2 different complementary modules : - The first one is dedicated to the modelization of the organiation based on the "Business Model CANVAS" and on the GRP Model, including the identification of its key processes and activities. A special focus is made on the interactions between the organization and its main clients, suppliers and controllers. -The second one is dedicated to the techniques used to model value creation flows and their control (either organizational, commercial, financial or information flows) and to their integration into a coherent value creation strategy formalized by a strategy map.

Learning outcomes of the learning unit

The Intended Learning Outcomes addressed by the course are :

• Strengthening knowledge and understanding of basic management disciplines in order to use them to perform a rigorous analysis of a management situation and provide pertinent solutions, including the appraisal of information flows.
• Gaining the knowledge and understanding of the following fields: management control systems, business information systems and risk management and being able to mobilize them in order to solve concrete management problems or cases.
• Capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem linked to information flows and their impact on performance, to perform a rigorous analysis of it and to suggest pertinent solutions
• Understanding and being capable of using modelization methods in the fields of business information modelling, performance management and risk management when seeking a solution for a concrete management problem
• Providing concrete solutions to a management problem, integrating a dimension of technology & innovation
• Being capable of professional team work
• Developing leadership through the group work and through the use of the EFQM Model as a reference for work.
• Developing a critical sense (arguing)
• Developing a transversal, global vision
• Creative conception of solutions
• Professional capacity for oral and written communication
• Faced with a management problem, suggesting solutions that are ethical and socially responsible and that respect the principles of good governance

Prerequisite knowledge and skills

Prerequisite (basics and principles) :

• Management Accounting
• Management Control

Planned learning activities and teaching methods

Students are grouped in teams and apply the 4 following steps successively, i.e.
- Presentation of the basic principles of the themes covered during the course : modelization of the Value Chain, with key processes and activities and modelization of the strategy based first on the use of the Business Model CANVAS and then on the GRP Model
- Elaboration of the "Value Chain" and identification of key processes and activities in an organization, including its links with its main customers, suppliers and controllers, followed by a modelization of its strategy in a value creation perspective inspired by the CANVAS model.
- Alignment test of the value creation strategy they proposed with the values of the entrepreneur and alignment test of this strategy with the main characteristics of the environment in which the company is evolving
- Identification and quantification of the Minimal Viable Product to be proposed by the entrepreneur in order to sustain its performance in a short-, middle- and long-term perspective.

Mode of delivery (face to face, distance learning, hybrid learning)

The course is organized in 10 sessions of 3 hours, organised around presentations and/or discussions with every work group.
A specific work or a detailed follow-up of the practical work has to be realised every week.
Involvement into the different planned activities is compulsory.
The practical aspects of each session are adapted to the Covid context.

Organisational adjustments related to the current health context

Evaluation process valid for code "yellow color" and "orange color"

Recommended or required readings

See the Lola Campus of HEC School of Management.

Assessment methods and criteria

Below you will find information on the evaluation methods planned for in-person and remote exams as well as those planned for hybrid sessions. Depending on how the health crisis evolves, the chosen method will be communicated to you no later than one month before the start of the exam session.

- Public defense of the results obtained via the application of the tools discussed during the course : 60 points (60% individual) including a peer evaluation - Individual oral exam in order to validate the competences and know-how acquired : 40 points (100% individual)
Relative weighting of individual assessment : 76 %

Work placement(s)

Organizational remarks

All necessary supports are available here :
http://lola.hec.uliege.be/course/view.php?id=311
 

Contacts

Teacher : Prof. D. Van Caillie, D.VanCaillie@ulg.ac.be