2020-2021 / GEST3156-1

Mission Business Model I

Duration

20h Th, 50h Pr

Number of credits

 Specialised master in entrepreneurship (Specialised master in entrepreneurship)5 crédits  

Lecturer

Bernard Surlemont

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This Mission aims to provide analytical tools to identify entrepreneurial opportunities. Especially creative solutions that could potentially create economic and social value.
The seminar is focused around three PSD themes:
 

  • Problem/Pain:Aims identifying problems, difficulties, untreated or poorly satisfied.
  • Solution : Aims identifying creative solutions that can provide some answers to these problems in order to create value.
  • Drive : Aims the balance between the binomial problem / solution on the one hand and the deep motivation of project leader in the other hand. 

Learning outcomes of the learning unit

The Mission encourages the student to adopt oriented attitude in creative solutions to the issues raised in the context of his work. The student will demonstrate the ability to search informations to document a problem (problematization). It will also demonstrate the ability to use tools and resources able of generating creative ideas.

Prerequisite knowledge and skills

Planned learning activities and teaching methods

The educational objectives of the mission are mainly focus on the development of:



  • The ability to problematize situations requiring the search for creative solutions.
  • The ability to document these situations to find solutions.
  • The ability to generate creative ideas that can provide valuable solutions.
The educational system in place intended to:


  • Teaching methodologies (Design Thinking, Creativity, Collaborative tools, information searches, ...)
  • Inspire (By exemplary, testimonies, ...)
  • Practice (Through concrete practices).
AAccording to the Key Learning Outcomes, these objectives mainly contribute to the development of capacities  from ILO's  1 to 5 and 9 to 13 of the master's in management sciences, with a specialisation.





  • ILO-1 : To strengthen knowledge and understanding of management disciplines and its legal, policy and social context
  • ILO-2 : Gaining the knowledge and understanding of one of the proposed fields of concentration or to gain deep knowledge in the field of the management being already specialized thru a first University Master Degree . 
  • ILO-3 : To understand, in management situations, the transversal tools of quantitative reasoning, information systems and project management
  • ILO-4 : To acquire the capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem, 
  • ILO-5 : Integrate autonomously researched information, tools, knowledge and context to build and propose, either individually or as part of a team, original, creative and viable solutions to concrete complex management problems, whether real or simulated, taking into account, when necessary, the human, social and legal context.
  • ILO-9 : Developing a critical sense (arguing) 
  • ILO-10 : Developing a transversal, global vision 
  • ILO-11 : Creative conception of solutions 
  • ILO-12 : Professional capacity for oral communication
  • ILO-13 : Professional capacity for written communication  

Mode of delivery (face to face, distance learning, hybrid learning)

The Mission is spread over a period of four weeks. The first week is composed of lectures and following three weeks revolve around an active pedagogy based on practical cases.

Organisational adjustments related to the current health context

Recommended or required readings

-  Business model canvas A. Osterwalder and Y. Pigneur.
-  When the lean start-up change everything. Harvard Business Review  S. Blank.

Assessment methods and criteria

Below you will find information on the evaluation methods planned for in-person and remote exams as well as those planned for hybrid sessions. Depending on how the health crisis evolves, the chosen method will be communicated to you no later than one month before the start of the exam session.

Finale presentation : 60%
Oral exam : 40%

Work placement(s)

Organizational remarks

Contacts

Professor : B. Surlemont
email : b.surlemont@ulg.ac.be (b.surlemont@ulg.ac.be  )


Assistant: J.Paeschen
j.paeschen@ulg.ac.be