Tourism development Strategy

Duration

15h Th, 10h Pr, 2d FW

Number of credits

Lecturer

Serge Schmitz

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

The course introduce sightseeing tour, managment of destination and tourism development strategies. It introduces to the marketing mix. The class includes the proposal of a new product and the drafting of a business plan.

Learning outcomes of the learning unit

Strategic use of the concept of "destination'
Assessing of a tour or a destination
Creating of new tourist products (in regards of marketing mix)
Writing strategic recommendations
Drafting of a busines plan

Prerequisite knowledge and skills

Spatial analysis
Cartography
Statistic
Economy
Qualitative and quantitative Survey

Planned learning activities and teaching methods

Theoretical introduction on destination and tourist circuits, marketing mix, community based tourism.
Drafting of a business plan concerning a new tourist product.

Mode of delivery (face to face, distance learning, hybrid learning)

Lectures and case studies. Collaborative work.

Organisational adjustments related to the current health context

Recommended or required readings

Assessment methods and criteria

Below you will find information on the evaluation methods planned for in-person and remote exams as well as those planned for hybrid sessions. Depending on how the health crisis evolves, the chosen method will be communicated to you no later than one month before the start of the exam session.

Oral exam (40%) and reports on case studies (60%)
2020-21 : This exam will take place "on line", see your Calendar MyULiege- Celcat.

Work placement(s)

Organizational remarks

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Contacts

Prof. Dr. Serge Schmitz 04/3665629 S.Schmitz@uliege.be
Symi Nyns 04/3665552 symi.nyns@uliege.be