Duration
Sub-titling and advertising : 30h Th
Journalism and information : 30h Th
Number of credits
Lecturer
Sub-titling and advertising : Anne Debras
Journalism and information : Valérie Bada
Coordinator
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
This course is an introduction to the textual as well as technical complexities of audiovisual and news translation. It intends to reflect upon the modalities of cultural and lingusitic transfer particular to audiovisual, news or advertising contents, with a focus on the conventions of the target culture and the expectations of the target audience. The role and responsibility of the translator as a "gatekeeper" will be discussed.
Sub-titling and advertising
Audiovisual translation workshops.
Advertising : Introduction to the concept of localized communication.
Journalism and information
Introduction to the various genres and sub-genres specific to journalism and to the transmission of information in general. Texts to be translated will be selected as to give an overview of the diversity of genres et text types as well as of the methods particular to the transmission of world news. The modalities of news transfer as well as the expectations of various target audiences will be taken into consideration.
Learning outcomes of the learning unit
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Sub-titling and advertising
At the end of the course, the students will be able to :
-susbtibtle a video (from the timecode-delineated lines to the final stage of adding the subtitles to the pictures).
- Undertand the concept of localized communication taking into accound their specific intercultural components (for awareness campaigns as well as advertising campaigns).
- activate specific strategies and knowledge in the framework of a "specialized language";
- apply strategies discussed and tested throughout the year; therefore, define and comment on their methodology;
- justify their choices on the basis of relevant criteria.
Journalism and information
Students will have learned how to analyse the content and the form of various media and text supports. They will be able to discriminate between various text types and genres in the press and the media. They will be able to transfer into the target culture various news productions while respecting their codes or adapting them to the stylistic expectations of the target audience.
Prerequisite knowledge and skills
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Sub-titling and advertising
Having been trained to the translation of general interest texts.
Excellent knowledge of the English language.
Journalism and information
Excellent knowledge of the source language, English, and perfect command of the target language, French, in its complexities and subtleties.
Planned learning activities and teaching methods
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Sub-titling and advertising
Subtitling and localized communication workshops.
Journalism and information
Texts to be translated each week. Editing and revising of students' translations and collective translation to be prepared in groups.
Mode of delivery (face-to-face ; distance-learning)
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Sub-titling and advertising
Face-to-face two-hour weekly classes during the first Semester.
Journalism and information
Face-to-face, Tuesdays noon-2pm, rue de Pitteurs L5 1/7
Recommended or required readings
Sub-titling and advertising
Course material posted when needed before the class sessions.
Journalism and information
Texts will be posted onto MyULiege.
Assessment methods and criteria
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Sub-titling and advertising
The students carry out the assignements at home (translation and complementary resarch) = continuous assessment. January Exam : deadlines communicated later on.
Journalism and information
The exam will consist in translating a text/article on one of the themes tackled in the course of the semester.
Work placement(s)
Organizational remarks
Sub-titling and advertising
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Contacts
Sub-titling and advertising
Anne Debras anne.debras@ulg.ac.be
Journalism and information
Valérie Bada
vbada@uliege.be
Adaptation of teaching commitments following the COVID-19 pandemic for the May-June 2020 session
Teaching methods implemented : distance-learning
Assessment subjects
Assessment methods
Contacts
Adaptation of teaching commitments following the COVID-19 pandemic for the Aug-Sept 2020 session
Assessment subjects
Journalism and information
The theme of the exam text will be chosen according to the topics tackled during the term.
Assessment methods
Journalism and information
See content in French