2019-2020 / COMU0340-1

Communication Strategy

Duration

10h SEM

Number of credits

 Bachelor in pharmacy1 crédit 

Lecturer

Alain Chaspierre, Anne-Laure Lenoir, Geneviève Philippe

Coordinator

Geneviève Philippe

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

The course is organized in the form of workshops, spread over the same day, and accompanied by summaries in plenary session. 
In one day, you will not become excellent communicators in the pharmacy (it can be learned, but not in a short time, nor in a classroom!), but you will be sensitized to the importance of good communication at the community pharmacy. You will understand that this is a competency of the health professional in its own right.  
Indeed, the profession is evolving inexorably towards the provision of new services centered on the patient, the good use of the drugs, the support for the therapeutic adhesion and the health literacy. The development of communication skills is therefore a major element of professional development.
This seminar will also give you tips that you will have the opportunity to explore or exploit later, during your internship, activities at the pharmacy didactic later in the curriculum, and more generally during your professional life.  
Of course, once these tracks are launched, nothing prevents you, if you have a penchant for communication, to deepen this question in a perspective of personal development. Some optional references will be provided for this purpose.
 

Learning outcomes of the learning unit

At the end of this seminar, you will be able to:

  • Perceiving communication as a professional skill in its own rightand give it its place in the practice
  • Analyze stakeholders in a communication relationship at the pharmacy
  • Know the model of the patient-centered approach
  • Integrate the strength of clear communication and included in basic pharmaceutical care
  • Identify communication pitfalls in an interview
  • Understand the notion of emotion
  • Identify your own needs and values and apprehend those of a patient
  • Know the principles underlying conflict management (conflicts of experience and conflicts of interest)
  • Apply the basics of nonviolent communication to a conflict of lived (uncomplicated) at the pharmacy
  • Understand and define the key concepts seen during the seminar, including: empathy, assertiveness, ambivalence, congruence ...
  • Know the principles of motivational approach to health, including stages of change (Prochaska and Di Clemente model)
  • Identify in an ambivalent patient the factors that are favorable or unfavorable to change / status quo, by formulating open questions

Prerequisite knowledge and skills

A practical command of French is mandatroy.  

Planned learning activities and teaching methods

The course is organized as small-group workshops and used simulations, namely within the didactic pharmacy. 

Mode of delivery (face-to-face ; distance-learning)

In-person workshops gathered on one to two day of classes.  Attendance is optional though warmly recommended 

Recommended or required readings

Slides made available (though optional)

Assessment methods and criteria

Written exam

Work placement(s)

Organizational remarks

Contacts

Geneviève PHILIPPE, co-titulaire. Bureau Pédagogique de la Faculté de Médecine
Avenue Hippocrate 15 Bat B36, -1/8 4000 Liège
++ 32 4 366 98 66 g.philippe@ulg.ac.be

Adaptation of teaching commitments following the COVID-19 pandemic for the May-June 2020 session

Teaching methods implemented : distance-learning

Assessment subjects

Assessment methods

Contacts

Adaptation of teaching commitments following the COVID-19 pandemic for the Aug-Sept 2020 session

Assessment subjects

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Assessment methods

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