Duration
30h Th
Number of credits
| Master in public health (120 ECTS) | 3 crédits | |||
| Master in education (120 ECTS) | 3 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
Contents are :
1. Visual perception and its mechanisms.
2. Efficacy of media : what the research says.
3. Choice of media according training needs.
4 and ss.)
- Encoding and decoding pictures + media processes applied to texts and images
-on various supports (leaflets, booklets, posters, videos, PPT) and
-measurement of their effects (impacts) on factors such as A (Affectivity, Attitudes), S (Skills), C (Cognition), I (Identity, self-Image, metacognition) and D (Decision, intentions, volition).
Learning outcomes of the learning unit
tageted COMPETENCIES :
Students will be able to
C1. Analyse existing AV messages (and if necessary improve their quality or conceive their use in order to maximize their intended effects)
C2. Conceive AV messages acording to specified objectives (and define these objectives in an operational format)
C3. Measure the (cognitive, affective and conative) effects fo AV messages on various types of target populations
RESOURCES involved:
R1. Master concepts (and apply them on authetic cases) related to
-learning and audio-visual media and use them to solve real problems.
-evaluation methods (measurement methods, instruments and statistical and grafical processing of data).
R2. Analyse articles in scientific journals and research reports (on the educational impact of audiovisual messages) and judge of relevance of the experimental design and instruments.
Prerequisite knowledge and skills
Planned learning activities and teaching methods
Lectures
E exercises dealing with (1) the analysis of pictures (illustrated texts, posters) and of videos, (2) the conception of methods to measure their educational impact, (3) the improvement of their educational quality and (4) the analysis of reports on this topic.
Mode of delivery (face-to-face ; distance-learning)
Course mainly presential (5 to 6 classes lasting each 3 hours), with home work (flipped classes) to be sent by mail before deadlines.
Recommended or required readings
Syllabus D. Leclercq, Conception & Analyse de Messages Multi-Médias (CAMMM) . Presses Universitaires de Liège (2017)that will be reproduced by Les Presses Universitaires de Liège, provided each student orders one copy via D. Leclercq during the 1st meeting (5/10/2018).
Assessment methods and criteria
The final note will sum
- Homework
-during the presential written exam, a part is an open books exam
and the aother part is a closed books exam
Work placement(s)
Organizational remarks
I may be that some (text and audio-visual) contents would have to be downloaded from the e-learning version of the course on the MyULg.
Contacts
Prof. Dieudonné Leclercq - d.leclercq@ulg.ac.be - tél : 0477-781851
Published documents may be downloaded for free from http://orbi.ulg.ac.be then Leclercq Dieudonné
Items online
00 CAMMM 2017 Objectives, Methods and Evaluations of the course CAMMM 2017 40 d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
List of Multi-Media resources for the course SANT 3002
This course is dedicated to the Conception and the analysis of Multi-Media Educative Messages.
01a Taxonomies of educational medias 23d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
01b CAMMM 2017 Dale's cone of learning experience
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
01c CAMMM 2017 A pandemia of forged information - PIF 46d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
01d CAMMM 2017 Treichler and Haber : two sources of the pandemia
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
02a CAMMM 2017 researches on the efficacy of media processes 24d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
03 CAMMM 2017 Texts : Readability and human interest indices
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
03a CAMMM 2017 Original text (in french) to compute readability
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
03b CAMMM 2017 Spreadsheet to compute Readability & Human Interest indices
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
04 CAMMM 2017 Audio messages Speach speed and understanding 8d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
04 CAMMM 2017 Audio messages Speach speed and understanding 8d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
05 CAMMM 2018 Why confidence degrees p 92-93
This PPT presents 7 instructions and 10 reasons to use confdence degrees
CAMMMES
Power Point
06a CAMMM 2017 Eye Tracking The MOTO experiment 56d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
CAMMMES
Power Point
07a CAMMM Gestalt Laws (incl. Clouds) 44d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
CAMMMES
Power Point
07b CAMMM 2017 Dual coding theory and iconic encoding - Renault-Quino 18d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
07c CAMMM 2017 Iconised Graphs in order to create a Gestalt 18d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
07d CAMMM 2017 Reading pictures from left to right and from top to bottom 7d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
CAMMMES
Power Point
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
08b CAMMM 2017 Ellipses Supplantations chap 8
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
09a CAMMM 2017 Connotation by pictures Chap 9
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
09b CAMMM 2017 Functions of publicity chap 9
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
09c CAMMM 2017 Representations and skewed steps scales chap 9
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
09d CAMMM 2017 Double skewed steps scales chap 9
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
10a CAMMM 2017 Bébé & Médic - The justification of the Multi Médias project 13d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
10b CAMMM 2017 Bébé Monosemy of textless pictures TEST 9d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
10c CAMMM 2017 picture-text fit and improvements 17d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
10e CAMMM Bébé : Infering the objectives of a document and creating evaluations 17d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
10f CAMMM 2017 Bébé : Measure of immediate recall 22d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
11 CAMMM 2017 Sensori motricité et neurones miroirs chap 11
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
12 CAMMM 2017 Representations Attitudes Intentions Decisions
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
14 CAMMM 2017 Behavior in everyday life
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
20 CAMMM 2017 how not to ruin yout MM presentation
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
NOV 2018 Task 1a Instructions
Instructions for task 1 in November 2018
NOV 2018 Task 1a Response Form
Response Form (to be completed and sent back) for nov. 20 2018 according to instructions for Task 1a
Tasks for November 2018 - Simulation of a Report related to the analysis of MMMEs
This docuemnts presents, in the format of a Report, the instructions for the tasks due for the 20th of November 2018