2018-2019 / SANT0008-1

Advanced methods in communication of promotion of health

Duration

10h Th, 10h Pr

Number of credits

 Master in public health (120 ECTS)2 crédits 

Lecturer

Marianne Von Frenckell

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

1. Health literacy. Make information easier to understand and use. Points of vigilance: application to long written communication media.
2. Internet, web and new spaces of expression: what impact on communication in health promotion?
3. Methods of communication in prevention campaigns: evolution of communication in prevention of smoking
4. Communication methods in health promotion campaigns
5. The COMBI method (WHO) in response to outbreaks
6. Evaluation od communication in health promotion programs

Learning outcomes of the learning unit

At the end of the course, students will be able to participate effectively in the implementation of campaigns and the developement of communication media in health promotion.
The course aims more particularly
- to deepen and develop methods to operationalize the principles of public health communication discussed in course SANT1001-1
- to apply these methods in different health promotion contexts

Prerequisite knowledge and skills

Content of the course SANT1001-1

Planned learning activities and teaching methods

- class teaching with power point support
- 3 group works (compulsary): 3 students groups: these works will be initiated during the courses and supervised during their realisation by email exchanges

Mode of delivery (face-to-face ; distance-learning)

face-to-face

Recommended or required readings

Required: ppt supports of the courses available on MyULiège
Optional: portefolio of additionnal documents available on MyULiège

Assessment methods and criteria

The evaluation will concern the 3 works produced during tje 4-months period (these works are compulsary and their success exempts from the oral examination). An oral examination will be organized for students not having obtained a satisfactory average for all the 3 works.

Work placement(s)

no stage

Organizational remarks

Contacts

mvonfrenckell@ulg.ac.be