Duration
30h Th
Number of credits
| Master in multilingual communication (120 ECTS) | 5 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
The course has three objectives: first of all, to initiate students in the analysis of the institutional discourse of socio-economic, political or cultural players; secondly, to analyse the communications strategy of European institutions in periods of crisis and the stakes of this communication; finally, to study the role of the media and players in European civil society in the co-construction process of public debate.
Learning outcomes of the learning unit
By the end of the course, students should be able to:
1° critically analyse institutional discourses and the communications strategy of European institutions in periods of crisis;
2° better understand the role played by the media and civil society players in the co-construction of the public debate;
3° deconstruct the communication of their 'opponents' and/or contradictors (political opponents, economic competitors, etc.), in the future.
This course also meets the need to train future political and/or institutional communications professionals, who are well aware of the responsibilities associated with their future profession.
Prerequisite knowledge and skills
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Planned learning activities and teaching methods
In the beginning, the students are given press articles relaying the words of political leaders from the European Union, whose crisis communication is considered to be rather ineffective and even counter-productive, according to the teacher. The students are then asked to look through these communication discourses and find what might restrict their effectiveness (problematic presuppositions and insinuations, etc.). Secondly, students have to offers solutions to the 'problems' identified by suggesting, for instance, either other elements to be integrated into the crisis communication of European leaders, or counter-discourse elements which their political opponents could use (phrases, arguments, etc.), in both cases, bearing in mind, at all times, the objectives and target audience. Students will have to do an individual written exercise at home. This is in preparation for the exam and is taken into account in the course's final assessment (a third of the final score). See the details below ('Assessment methods and criteria')
Mode of delivery (face-to-face ; distance-learning)
Face-to-face
Recommended or required readings
Compulsory reading
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Assessment methods and criteria
The individual written exercise to be done at home (intermediary assessment) will be taken into account in the final assessment of the course (a third of the final score). The written exam is worth two-thirds of the final score.
Students benefit from a personalised follow-up session after this intermediary assessment. There is always a two-part feedback session after the work has been handed in: 1° during the first half hour of the class, the teacher will provide as complete and relevant an analysis as possible of the article given to the students; 2° the remaining hour and a half is devoted to an individual debriefing session during which students receive their overall score, a detailed assessment of each part of their work - allowing them to identify their strengths and weaknesses - and a series of tips to help them prepare for the exam as well as possible.
Work placement(s)
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Organizational remarks
First term: every Monday: 9:00-11:00 (A2 5/11 room)
Contacts
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Items online
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