Duration
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : 12h Th
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : 36h Th
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : 24h Th
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : 42h Th
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : 18h Th
Accounting, financial plan and legal aspects : 24h Th
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : 18h Th
Seminar or field trip : 6h Th
Number of credits
| Inter-university certificate in tourism and leisure management | 14 crédits |
Lecturer
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : Serge Bressers, Vanessa Grandgagnage
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : Alain Decrop, Benoît Paquay, Serge Schmitz, Nadia Steils
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : Pierre Arnold, Dimitri Belayew, Guénaël Devillet, Serge Schmitz
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : Céline Brandt, Serge Bressers, Pierre Genard, Delphine Marot, Laurent Smolders
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : Geneviève Degeye, Christine Mathy, Jocelyne Robert
Accounting, financial plan and legal aspects : A. Dubois, Eric Jurdant
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : Denis Genevois, Philippe Lheureux, Benoît Paquay
Seminar or field trip : Collégialité
Coordinator
Language(s) of instruction
French language
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program