Duration
15h Th, 5h Pr
Number of credits
| Master in public health (120 ECTS) | 2 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
- Communication. Conceptual bases
- Challenges of public health communication
- Ethics in public health communication
- Communication and behavior change
- Communication strategies and methodological proposals
- Particular contexts in public health communication: risk communication, crisis communication, acceptability communication
- Communication tools
- Evaluation in public health communication
Learning outcomes of the learning unit
After the completion of the course, the students should be able to:
- master the basic concepts of communication and their incidence in the processes of communication in public health
- identify issues of communication in various public health contexts
- demonstrate understanding of ethical values central to publc health communication
- apply methods and tools appropriate to different contexts and audiences
- plan a public health communication initiative
- evaluate communication strategies and programs in public health
Prerequisite knowledge and skills
no particular prerequisite
Planned learning activities and teaching methods
- class teaching with power point support
- 3 group works (compulsary): 4 students groups (preferably to modify for each work); these works will be initiated during the courses and supervised during their realisation by email exchanges; one work will concern the design of a communication approach in a specific context of public health (communication plan)
Mode of delivery (face-to-face ; distance-learning)
face-to-face
Recommended or required readings
- required: ppt support of the course available in pdf format on MyULg
- optional: portefolio of additional documents available on MyULg
Assessment methods and criteria
The evaluation will concern the 3 works produced during the 4-months periode (these works are compulsary and their success exempts from the oral examination). An oral examination will be organized for students not having obtained a satisfactory average for all the 3 works
Work placement(s)
no stage
Organizational remarks
Contacts
mvonfrenckell@ulg.ac.be