Study Programmes 2016-2017
GEOG2035-1  
Tourism development Strategy
Duration :
15h Th, 10h Pr, 2d FW
Number of credits :
Master in geography : general (120 ECTS)3
Lecturer :
Serge Schmitz
Language(s) of instruction :
French language
Organisation and examination :
Teaching in the first semester, review in January
Units courses prerequisite and corequisite :
Prerequisite or corequisite units are presented within each program
Learning unit contents :
Sightseeing tour, managment of destination, tourism development strategies. It introduces to the marketing mix. The class includes the proposal of a new product and the drafting of a business plan.
Learning outcomes of the learning unit :
Strategic use of the concept of "destination'
Assessing of a tour or a destination
Creating of new tourist products (in regards of marketing mix)
Writing strategic recommendations
Drafting of a busines plan
Prerequisite knowledge and skills :
Spatial analysis
Cartography
Statistic
Economy
Qualitative and quantitative Survey
Planned learning activities and teaching methods :
Theoretical introduction on destination and tourist circuits, marketing mix, community based tourism.
Drafting of a business plan concerning a new tourist product.
Mode of delivery (face-to-face ; distance-learning) :
Lectures and case studies. Collaborative work.
Recommended or required readings :
Assessment methods and criteria :
Oral exam (40%) and reports on case studies (60%)
Work placement(s) :
Organizational remarks :
Lectures on wednesday morning. The class is given the even year in alternance with the class (SPOL2319-1) Methods of futurology and strategic analysis
Contacts :
Prof. Dr. Serge Schmitz 04/3665629
Dr. Charline Dubois 04/3665552