MARK0787-1 : Operational marketing

MARK0787-1

Operational marketing

Duration :

30h Th

Number of credits :

Master in management (60 ECTS) (evening classes)		4

Lecturer :

Jean Tondeur

Language(s) of instruction :

French language

Organisation and examination :

Teaching in the second semester

Units courses prerequisite and corequisite :

Prerequisite or corequisite units are presented within each program

Course contents :

Refer to the course objectives and learning activities.

Learning outcomes of the course :

Ce cours est doné en langue française

Prerequisite knowledge and skills :

Ce cours est donné en langue française

Planned learning activities and teaching methods :

Ce cours est donné en langue française

Mode of delivery (face-to-face ; distance-learning) :

All lectures will be face-to-face. Note that students have to prepare the business cases ahead. To do so, personal readings and self-learning about marketing concepts and models are highly recommended