 | | |
| GEST3059-2 | On-line companies technology
|
|
| Duration : | 45h Th |
|
| Number of credits : |
|
|
| Lecturer : | André Blavier, Alain Dubois, Eric Vyncke |
|
Language(s) of instruction :
|
| French language |
|
Organisation and examination :
|
| Teaching in the first semester, review in January |
|
Course contents :
|
|
-
Preliminary remark : the courses "The Online Enterprise" (SG GEST3057-1) and "Technologies of the Online Enterprise" (IG GEST3059-1) are based on a common backbone. Students from SG and IG will be invited to attend the entire course, but the study materials approach will be different.
The digital economy is a priority. Companies and organizations must begin a deep reflection on their digital transformation. Business models, marketing, training, work organization and human resources, relationships with customers, partners and suppliers, research and development, information and communication networks, ... every aspect of the business activities will be concerned by this revolution.
The main goal of the course is to provide students with a 360 ° view of Information and Communication Technologies (ICT) and make them understand their key issues, especially for the enterprises.
Main topics :
-
The Web as a universal platform. Web technologies, standards, development platforms, Cloud computing, etc.
-
Web ². A fusion of real and virtual worlds. Mobile technologies, unified communications and IP technologies, IPv6, Internet of Things and perspectives (human augmentation, robotics, 3D printing, etc.)., Actors and strategies (Apple, Microsoft, Google, start-ups, etc.).
-
From data to services. The new power of data. Technological watch on and with ICT, search engines and SEO, e-reputation, crowdsourcing, Big Data and Open Data, actors and strategies (Google, Microsoft, Facebook, Amazon, etc.).
-
Empowerment. A redistribution of roles. E-business models (B2B, B2C, C2C, social commerce, BYOD, etc.), e-marketing, social networks and Web 2.0 tools, new forms of collaboration and work, crowdfunding, actors and strategies.
It is not a technical or computing course. The approach will be to focus on the "uses and challenges" of ICT. |
|
Learning outcomes of the course :
|
| At the end of the course, the students will have the skills to :
- know and understand the challenges and opportunities of ICT;
- take over the management or support for the online strategy and the ICT projects of a company (Web, e-marketing, e-business, connectivity, etc.);
- identify the partners that a company should use to implement its ICT projects;
- use ICT tools and organize a technology watch for a company.
The course will provide a real "digital empowerment" for the students. Furthermore, it may also push more students to choose topics directly related to ICT for their thesis. |
|
Prerequisites and co-requisites/ Recommended optional programme components :
|
| None. |
|
Planned learning activities and teaching methods :
|
| Most of the content will be seen in face to face. The course will also use interactive tools for technology watch and collaboration (RSS feeds, email alerts, Web 2.0, etc.). Students will have to perform individual searches.
Students will also have to perform a group work directly related to a major topic of the course.
Different external speakers (ICT sector, world media, startups, etc.) will be invited for mini-conferences. |
|
Mode of delivery (face-to-face ; distance-learning) :
|
| See above "Planned learning activities and teaching methods" |
|
Recommended or required readings :
|
| Course materials will be Powerpoint presentations and multimedia content available online on LOL@. The platform will also offer a wide range of interesting websites, blogs, newsletters, etc. The goal is to provide evolving content, likely to support students after the end of the course, including in their future professional life. The idea of ¿¿a virtual community based social networks will also be considered.
All topics will systematically refer to case studies, testimonials from businesses and qualified persons in the world of ICT. |
|
Assessment methods and criteria :
|
|
- written examination (MCQ and open questions);
- evaluation of an executive summary on conferences;
- presentation of the group work.
|
|
Work placement(s) :
|
| |
|
Organizational remarks :
|
| |
|
Contacts :
|
| André Blavier
Alain Dubois
Eric Vyncke
|
|
|
| |
