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| GEST3032-1 | eBusiness and eCommerce
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| Duration : | 30h Th |
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| Number of credits : |
| Master degree in Business Engineering, professional focus in Performance Management and Control, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Performance Management and Control, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Financial Engineering, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Financial Engineering, 1st year | | 5 |
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| Master in Management Engineering, professional Focus, 1st year | | 5 |
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| Master in Management Engineering, professional Focus, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Intrapreneurship, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Intrapreneurship, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Modelisation and Technologies, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Modelisation and Technologies, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Supply Chain Management, 1st year | | 5 |
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| Master degree in Business Engineering, professional focus in Supply Chain Management, 1st year | | 5 |
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| Master degree in Business Engineering, professional focusin Performance Management Systems, 1st year | | 5 |
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| Master degree in Business Engineering, professional focusin Performance Management Systems, 1st year | | 5 |
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| Lecturer : | André Blavier, Michael Schyns |
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| Coordinator : | Michael Schyns |
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Language(s) of instruction :
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| English language |
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Organisation and examination :
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| Teaching in the second semester |
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Course contents :
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| Internet and other digital media have transformed the way we conduct business nowadays. The key question is not whether to deploy (Internet) technologies but how to deploy it.
Topics to be covered include:
- Introduction to eCommerce and eBusiness
- E-business strategies and models
- E-business tools
- Web development
- Modern Supply Chain Management
- eMarketing and customer relationship management
- Technologies, tools and platforms: state of the art, perspective and opportunities |
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Learning outcomes of the course :
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| The main goals of this course are to show how traditional business processes have been impacted by the information technologies and what are the new models and opportunities.
Intended Learning Outcomes addressed by the courses :
- Strengthening knowledge and understanding of basic management disciplines in order to use them to perform a rigorous analysis of a management situation and provide pertinent solutions
- Gaining the knowledge and understanding of one of the following fields: supply chain management, financial engineering, performance management systems or intrapreneuriat; being able to mobilize them in order to solve concrete management problems or cases
- Ability to speak 2 foreign languages: C1 in English and B2 in one other language
- Capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem, to perform a rigorous analysis of it and to suggest pertinent solutions
- Understanding and being capable of using modelization methods when seeking a solution for a concrete management problem
- Providing concrete solutions to a management problem, integrating a dimension of technology, innovation or production
- Being capable of professional team work
- Developing a critical sense (arguing)
- Developing a transversal, global vision
- Creative conception of solutions
- Professional capacity for written communication
- Faced with a management problem, suggesting solutions that are ethical and socially responsible and that respect the principles of good governance
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Prerequisites and co-requisites/ Recommended optional programme components :
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| We assume a basic knowledge on Internet (similar to the one obtained after attending the courses in bachelor at HEC-ULg).
For the project, a basic knowledge of HTML and PhP is an asset. |
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Planned learning activities and teaching methods :
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| This year, the students will have to create a small interactive website |
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Mode of delivery (face-to-face ; distance-learning) :
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| The course is organised as follows:
- Lectures and readings,
- Case studies,
- Real cases presented by firms.
- Demonstrations and exercices on computer |
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Recommended or required readings :
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| Some references for the first part:
- Dave Chaffey, "eBusiness and eCommerce Management", 4th or 5th edition, Pearson/Prentice Hall
+ slides and cases on Lol@ |
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Assessment methods and criteria :
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- individual examination at the end of the year that includes:
- Closed-book theory (40%)
- Exercises on computers, open-book (40%)
- "weekly" individual work (5%)
- group project at the end of the year (15%)
Individual assessment share : 85% |
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Work placement(s) :
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Organizational remarks :
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Contacts :
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| M. Schyns
HEC-ULg, Building N1
M.Schyns@ulg.ac.be
A. Blavier
HEC-ULg, AWT
andre.blavier@awt.be |
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