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| MARK0009-1 | Operational marketing
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| Duration : | 45h Th |
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| Credits/ECTS : |
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| Holder(s) : | Claude Boffa |
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| Language : | French language |
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| Course contents : | After having determined a corporate strategy, having choosen target market(s) and a range of product(s) / service(s) (using strategic marketing tools), this class will focus on the operationnal marketing and the implementation of the strategic decisions. |
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| Course objective : | - To distinguish the strategic and operationnal decisions
- To understand et apply the operationnal marketing concepts |
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| Prerequisites : | - Strategic Marketing
- (if possible) Strategy |
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| Workshops : | The exam will be a practical work, to be realised in groups. |
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| Organization : | Theory and exemples given by the professor. Invitation of professionnals in the class. |
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| Written notes : | Documents available on Claroline. |
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| Assessment : | In groups : 20-page document with the briefing to a agency on a product/service (to be choosen) + 15 min-presentation. |
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| Contacts : | michel.schoonbroodt@ulg.ac.be |
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