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| GEST3023-1 | Introduction to Strategy
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| Duration : | 30h Th |
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| Credits/ECTS : |
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| Holder(s) : | Didier Van Caillie |
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| Language : | French language |
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| Course contents : | This course presents a large overview of the main stakes linked to strategic performance in companies and organizations and proposes an in-depth presentation of the different managerial tools and techniques used to implement efficiently strategic management in companies confrontated with fast-evolving environment, uncertainty and fierce competition.
This course covers 8 different themes or chapters :
- A global introduction to the concept of business strategy
- An in-depth analysis of the global strategy process, including what is strategic thinking, how is built up a business strategy and how does it evolve over time
- An in-depth analysis of the strategy content, including business level strategy, corporate level strategy and network level strategy. A special focus is put on the industry context. |
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| Course objective : | See above. |
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| Workshops : | At the start of the course, students are grouped in teams of 4 students
The course includes 8 sessions of 2 hours. Each session is composed by a theoretical presentations by a group and by an extended review of a case studies by another group.
The rest of the time dedicated to the course is used to prepare a case study that will support your oral exam. |
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| Organization : | It will begin on Thursday, February 10, 2011, from 8.30 to 10.30, Building N1 (Rue Louvrex), and takes place every Thursday at the same time until April 28, 2011 |
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| Written notes : | Compulsory book :
De Wit & Meyer (2004) : Strategy - Process, content, context - An international perspective, 3rd Edition, Thomson Learning |
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| Assessment : | Theoretical presentation : 1/3
Case study : 1/3
Oral exam, based upon a case study : 1/3 |
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| Contacts : | Professor :
VAN CAILLIE Didier
E-mail : D.VanCaillie@ulg.ac.be |
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| Remarks : | This course is proposed in FRENCH and in ENGLISH |
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