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| GEST1076-1 | Strategy and Corporate Social Responsibility (Seminar)
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| Duration : | 30h Th |
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| Credits/ECTS : |
| Master in Management Sciences, didactic approach, 2nd year | | Second semester | | 5 |
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| Master in Business Engineering, didactic approach, 2nd year | | Second semester | | 5 |
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| Master in Management Sciences, professional Focus in Entrepreneurship, 2nd year | | Second semester | | 5 |
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| Master in Management Sciences, professional Focus (Full english), 2nd year | | Second semester | | 5 |
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| Master en ingénieur de gestion, à finalité spécialisée en intrapreneuriat, 2nd year | | Second semester | | 5 |
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| Master in management Sciences, professional focus in management, 2nd year | | Second semester | | 5 |
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| Master en ingénieur de gestion, à finalité spécialisée en Modélisation et technologie, 2nd year | | Second semester | | 5 |
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| Holder(s) : | Nathalie Crutzen, Marc Foidart, Thomas Froehlicher, Claire Gruslin, Maurice Olivier |
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| Coordinator : | Thomas Froehlicher |
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| Language : | English language |
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| Course contents : | General Description
Referring to the current world context (multi-polar world, global environmental and social challenges), this intensive three-week seminar is dedicated to a better understanding of Corporate Strategy in relationship with the concepts of Sustainable Development and Corporate Social Responsibility. This seminar aims at raising awareness amongst students regarding the increasing importance of considering economic, but also social and environmental aspects, in strategic management (strategic analysis, corporate strategic decision making and strategic deployment).
High-Level Program divided into Four Fundamental Modules
1. "QUIZ"
Update of 10 basic concepts in Finance, Operations, Marketing and Human Resources Management: Pre-reading of specific portfolio's + Test/Quiz.
2. "FOUNDATION" (3 days)
Theoretical foundation of the seminar: Plenary presentations made by guest speakers (academics mainly) on:
Strategic Management
Sustainable Development and Corporate Social Responsibility (Social and Environmental Aspects)
3. "ILLUSTRATION" (4 days)
Illustration of the "theory" on the basis of several conferences: presentation of the current global context and presentation of specific sustainable business strategies by guest speakers (CEOs and CSR managers).
4."CASE STUDY" (3 days)
Resolution of a strategic case study, in relationship with the aspects presented before, by group of 5 students (5 Universes, with 10 to 12 teams in each Universe). Each Universe is managed by a coach who will support each team in the resolution of the case.
ORGANIZATION of the Case Study - Two main steps:
1.STEP 1: Teams have 24 hours (without any external support, except a joker) to make a global strategic diagnosis of the case ("24 hours event"). At the end of these 24 hours, they provide their coach with a note of 3 pages summarizing their proposal.
2.STEP 2: After a feedback given by each coach concerning the strategic diagnosis, teams have to develop original strategic scenarios, to choose one strategic option and to explain how they would implement it (impact on the various dimensions of the firm: HRM, Marketing, Finance, Production, Supply Chain, etc.) (Residential part of the seminar).
CHALLENGE: At the end of the residential seminar, semi-finals are organized to select 5 teams which will compete in the final run (1 team by Universe). Finally, during a part of the closing ceremony, the 5 best teams will defend their project in front of a jury composed of executives and academics. Each team has 10 minutes to present their recommendations followed by a 5 minutes question time. At the end of this jury, 2 teams will be receiving an award: a) the prize of the jury (n°1) and the prize of the audience.
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Students belonging to the Master in Entrepreneurship have a particular program. They will only follow a part of the "Foundation/Theory" module which relates to :
- Stakeholders' theory
- Sustainable development and CSR:
- The Sustainable Business
- Social aspects of CSR (internal and external aspects)
- Environmental aspects of CSR
and they will be evaluate differently
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| Course objective : | After this seminar, students should be able:
To integrate in a holistic view the various management concepts studied during the 4 first years of their university education, to synthesize and bear in mind the essential ones in each discipline;
To broaden their knowledge of Corporate Strategy integrating the Sustainability and CSR visions in management;
Within the challenge, to make strategic decisions in teams (time and conflict management, negotiation abilities) stressing the interdependence of the company's activities;
To live a "last and unforgettable" moment in their training |
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| Prerequisites : | None |
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| Workshops : | Several teaching methods are used in this multidisciplinary seminar:
· case study analysis
· conferences with guest speakers in various disciplines of management
· online self-evaluation
· residential seminar |
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| Organization : | Teaching methods
Several teaching methods are used in this multidisciplinary seminar:
Online self-evaluation
Home work: Pre-readings of portfolios, active preparation of conferences
Conferences made by guest speakers on general or specific issues related to corporate strategy, sustainable development and corporate social responsibility
Interactive online game
Case study analysis (Team-work)
Residential seminar
Organization - Important dates
Opening Ceremony : presentation of the seminar to students - 15 December 2010
Quiz - 10 January 2011
Foundation -12, 13 and 14 January 2011
Illustration -17, 18, 19 and 20 January 2011
Case Study -20, 21, 24, 25 and 26 January 2011
Closing Ceremony - 27 January 2011 |
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| Written notes : | Reference book: "Exploring Corporate Strategy with MyStrategyLab: Text & Cases", 8th Edition, Johnson, Scholes and Whittington, 2010, ISBN-10: 0273731564
Power Point Presentations that will be progressively posted on Lol@ |
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| Assessment : | The evaluation is twofold:
Individual in a Quiz about the fundamentals of Finance, Marketing, Supply Chain and Human Resource Management (pre-readings of portfolios) (30% of the final grade)
Group evaluation within the team assignment resolution of the company problem in the case study (60% of the final grade)
+ 10% for participative work (pre-readings of specific portfolios, questions posted on Lol@ before conferences, etc.)
Criteria for the team group assignment are:
Clear situation analysis- how students understand the various components of the case and how they structure their analysis and recommendations.
Team collaboration - how students participate in groups and distribute tasks effectively.
Analysis exhaustiveness - the level of scientific approach (justification of the approach and capacity of integrating the multi-disciplinarity of the recommendations (link with the portfolio and the Quiz).
Interesting point of view - how students are committed in finding a solution to the problem and in opting for specific choices.
Originality of the presentation - how creative students are in their solution and in the way they present it.
Pertinent recommendations - how valuable and coherent the recommendations are.
Oral presentation - how students can professionally present their solution in front of the jury.
Second session:
The evaluation is individual:
Quiz related the fundamentals of Finance, Marketing, Supply Chain and Human Resource Management (pre-readings of portfolios) (30% of the final grade)
Interactive Online Game on Stakeholders (10% of the final grade)
Oral examination: Content = the reference book "Exploring Corporate Strategy" (Johnson et al., 2010) + Various presentations made by guest speakers posted on Lol@ (30% of the final grade)
Written report (about 30 pages) on a corporate strategic issue related to the notions of Sustainable Development and Corporate Social Responsibility in a Multi-Polar World (30% of the final grade) |
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| Contacts : | Nathalie CRUTZEN - ncrutzen@ulg.ac.be
Thomas FROEHLICHER - thomas.froehlicher@ulg.ac.be
Claire GRUSLIN - claire.gruslin@ulg.ac.be
(Claire.Gruslin@ulg.ac.be) |
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