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| MARK0746-1 | E-business
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| Duration : | 30h Th |
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| Credits/ECTS : |
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| Holder(s) : | Philippe Van Der Mersch |
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| Language : | Langue anglaise |
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| Course contents : | - The building blocks of the Internet
- Internet and society
- Internet and the Media
· B2C e-business
- B2B e-business
- Corporate e-business.
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| Course objective : | Provide a better understanding of the situation and major trends of the internet, in terms of technology, business and overall environment, and of their key implications for business decision-makers.
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| Prerequisites : | Basic knowledge of the Internet technologies
MKTG 553 International marketing |
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| Organization : | - Ensure understanding of basic components of the internet : "what it is" and "how it works", in particular in Belgium.
- Focus, through interactive sessions, on learning to identify current and future implications on business.
- Illustrate learnings through real-life examples presented by key stakeholders of the Belgian internet community.
- Apply learnings on real cases through project teamwork and presentations, used as evaluation. |
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| Written notes : | - The Economist.
- Cassidy, J. 2002. dot.com The greatest story ever sold. London, Penguin Press.
- McKinsey Quarterly.
- Salvino, S. 2001. Anthropologie de la société digitale. Brussels, ICHEC.
- Thiran, Y. 2000. Sexe, mensonges et Internet. Réseau et transparence. Paris, Castells Labor.
- De Meyer, A. 2002. Belgique on line. 30 propositions pour la e-Belgique de demain. Bruxelles, Fondation Roi Baudouin.
- Liebowitz, S. J. (2002) Rethinking The Network Economy.
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| Assessment : | 1st session assessment : students set up groups of 4 or 5 people and have 2 distinct assignments :
-analyse one of the sessions presented by field actors who master their field
-select a company working in e-commerce, analyse its bisiness model, discuss its perspectives and its impact on the sector
or develop an e-commerce idea, present its business plan, discuss its perspectives and its impact on the sector
2nd session assessment : the students will have to improve their group assignment |
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