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| GEST1038-1 | International management
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| Duration : | 30h Th |
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| Credits/ECTS : |
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| Holder(s) : | Jean Lahaut |
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| Language : | Langue anglaise |
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| Course contents : | Internationalization strategy;
Taking into account encountered differences;
Management adjustments, especially in the following fields :
- legal & financial fields
- marketing & sales
- organization & human resources, ...
Characteristics of our main partners :
- Germany
- France
- The Netherlands
and other environments. |
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| Course objective : | This course will prepare students for the international opening up or growth of their future (small, medium or multinational) company.
Indeed for a company, going international means a lot of problems at all levels, and particular solutions.
The course aims at highlighting those problems & solutions in order to learn how to :
- approach other markets
- understand different environments
- take new cultures into account
- adapt your organization & your management style.
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| Prerequisites : | Basic knowledge of management |
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| Organization : | - lectures or cases personal accounts
- articles to be read or prepared in advance
- presentations & debates in class. |
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| Written notes : | - BERGER & PARTNER, "Bâtir le management européen", Ed. d'Organisation, Paris, 1995.
- HOFSTEDE G., "Vivre dans un monde multiculturel", Ed. d'Organisation, Paris, 1994.
- MORAN RT, XARDEL D, "Au delà des cultures", Interéditions, Paris, 1994.
- PASCALE RT, "Managing on the edge", Touchstone, New York, 1990.
- PORTER M., "L'avantage concurrentiel", Interéditions, Paris, 1986. |
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| Assessment : | 1st session assessment : oral examination : synthesis or emphasis of a particular aspect to be dealt with individuallly in French or English. No document will be necessary or authorized.
2nd session assessment : idem
prolonged 2nd session assessment : idem |
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