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| GEST0313-1 | Seminar in E-Marketing
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| Duration : | 15h SEM |
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| Credits/ECTS : |
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| Holder(s) : | |
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| Language : | Langue française |
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| Course contents : | 15 hour seminar on the issue of e-marketing
The seminar focuses on the issue: Does e-marketing represent an evolution or a revolution in strategic marketing? It consists of various chapters:
1. The new information economy
2. The new consumers
3. Processes of Internet diffusion
4. Navigation and customization behaviors
5. Market studies on and thanks to the Internet
6. E-segmentation
7. The sources of value creation
8. New deal among competitors
9. Choice of an economic model and development e-marketing strategies
10. The quality of a website
11. E-products
12. E-distribution
13. E-price
14. E-advertising |
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| Course objective : | The objectives of the seminar are to make students able
1. To take a critical and qualified position in front of the development of marketing in the wake of the expansion of Internet use.
2. To participate actively in discussions related to case studies, homework readings, research on the Internet during term time, and presentations at the end of term.
3. To defend their views in public in an oral and written presentation at the end of term. |
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| Prerequisites : | Strategic marketing and operational marketing |
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| Workshops : | To participate actively in discussions related to case studies, homework readings, research on the Internet during term time, and presentations at the end of term. A company visit is forecasted. |
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| Organization : | Five courses of 3 hours each (or 4 courses + 1 company visit). Second semester (March-May). This course is in French. |
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| Written notes : | Documents will be available in March 2007. See the assistant. |
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| Assessment : | Active participation and final paper (Individual or group work on one of the 14 topics related to the seminar). |
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| Contacts : | C. de Moerloose meets students every Friday in her office 2.18, on appointment with her assistant Muriel Toussirot (muriel.toussirot@ulg.ac.be)
For more information, the e-mail of the professor is : demoerloose@mark.ucl.ac.be
(Prof Ch. de Moerloose, Service Marketing (bte 34), Bd du Rectorat, 7 (Bat31), 4000 Liège, Tél. : 04/366.31.26 et 04/366.27.21)
Web site : http://www.egss.ulg.ac.be/marketing |
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