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GEST0232-2

Marketing principles

[ version française ]

Duration :30h Th
Credits/ECTS :
3rd year of a Bachelor's degree in computers sciences3
Année préparatoire au master en sciences informatiques3
1st "licence" in computer3
Holder(s) :Chantal de Moerloose
Course contents : The course is about the general principles of marketing.

(1) Marketing in context, (3) buying motivation, (4) buying process, (6) segmentation, (7) attractiveness, (8) competitiveness, (9) portfolio analysis and strategic decisions, (13) pricing (15) communication. (numbers refer to Lambin's (2005) chapters).
Course objective : The course aims to make students familiar with basic notions in marketing and management with tools of analysis.

It attempts to develop students' management reasoning which integrates these notions into a progressive approach resulting in a strategic decision.
Prerequisites : None
Workshops : Non mandatory reparation of case studies and exercises
Organization : Interactive course given on each Friday 14h-17h 1st term + non mandatory evening conferences. The course is in French
Written notes : A syllabus will be available

Basic and mandatory reference : Lambin J.J., Chumpitaz R., de Moerloose (2005), Marketing stratégique et opérationnel. 6°ed. Paris, Dunod
Assessment : Written exam in January
Contacts : C. de Moerloose meets students every Friday in her office 2.18, on appointment with her assistant Muriel Toussirot (muriel.toussirot@ulg.ac.be)

For more information, the e-mail of the professor is : demoerloose@mark.ucl.ac.be

(Prof Ch. de Moerloose, Service Marketing (bte 34), Bd du Rectorat, 7 (Bat31), 4000 Liège, Tél. : 04/366.31.26 et 04/366.27.21)

Web site : http://www.egss.ulg.ac.be/marketing

Secretary: C. Brose, Bât. B31, Local 2.54 Tel. : 04/366.27.21




ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 18/05/2007
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