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| MARK0003-1 | Marketing intelligence system | ||||||||
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| Duration : | 20h Th | ||||||||
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| Holder(s) : | Claire Gruslin | ||||||||
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| Course contents : | 1) MODULE 1 - Introduction to the information marketing systems 2) MODULE 2 - Information marketing systems and CRM 3) MODULE 3 - Research methodologies-desk 4) MODULE 4 - Research methodologies-qualitative 5) MODULE 5 - Research methodologies-quantitative 6) MODULE 6 - Internet market research | ||||||||
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| Course objective : | The goal of this seminar is threefold: · to understand the role of information and the importance of choosing the methodological options most adequate with the problems met in the management environment · to describe the processes and techniques necessary to implement an intelligence marketing system · finally, to carry out a group research (company situation). | ||||||||
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| Prerequisites : | MKTG 552 Marketing | ||||||||
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| Organization : | The course includes sessions dedicated to concepts as well as sessions of group discussion. Some guest speakers are also invited in special sessions. | ||||||||
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| Written notes : | The course is available on the following plateform http://www.hec.ulg.ac.be/ | ||||||||
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| Assessment : | Assessment 1st session :: · based on the team research. Assessment 2nd session :: Individual research on a specific topic | ||||||||
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| Contacts : | GRUSLIN Claire HEC-Ecole de gestion de l'Université de Liège Rue Louvrex, 14 4000 Liège Bâtiment N1 Tél: +32 4 2327290 Fax: +32 4 2327240 Email: Claire.Gruslin@ulg.ac.be | ||||||||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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