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| ECON0885-1 | European Media Economy | |||||||||||
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| Duration : | 30h Th | |||||||||||
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| Holder(s) : | Michel Hermans | |||||||||||
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| Course contents : | PLAN -Introduction : -the great inventions - definition of the various media - selection : electronic media -The information society : -strategies of states and companies - examples (the Internet, mobile phone, television) -The management of the information society : -organisation -financing -Industrial competition : -equipment industry : technological states - contents industry : Americain domination -The Uruguay Round and the WTO : globalisation of the economy for the E.U. (after Seattle) the reading industrial groups -and : fieldtips; lectures, further readings -Conclusions : integration of services or preservation of specificity | |||||||||||
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| Course objective : | Why a specific course? -end of the cold war. Birth of information society -communication : 40 % investments over the past 10 years -employment in the audiovisual sector in Europe : 1.6 million people (2.5 % of total employment) -trade balance deficit between US and Europe in the audiovisual sectore : $200 billions in 1995 -liberalisation and globalisation : american domination (CNN, Microsoft and Internet,Ameritech and Irridium, Ted Turner & Bill gates) -networks interpretation : telecommunications, audiovisual and comuters -direct economy : leading groups, technologies, contents : capital and revenues -indirect economy : ways to break into markets and ways of life -power of the media : disparity between media types : rivality between the television and the Internet (information and entairtainment) -information society : withdrawal ? | |||||||||||
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| Prerequisites : | Basic knowledge of economics Basic knowledge of the European politics | |||||||||||
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| Organization : | Course based on a presentation and readings | |||||||||||
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| Written notes : | Balle Francis : "Médias et Sociétés", Domat Politique, éditions Montchrestien, Paris, 1999 - 9ème edition, 811 pages. Dufour Arnaud : "Internet", Collection Que sais-je ?, Presses Universitaires de France, Paris, janvier 1995, 128 pages. Heinderyckx François : "L'Europe des Médias", éditions de l'ULB, Bruxelles, 1998, 273 pages. Mattelart Armand : "La mondialisation de la communication", Collection Que sais-je ?, P.U.F., Paris, 1996, 128 pages. Michel Hervé et Angoulvent Anne-Laure : "Les télévisions en Europe", Collection Que sais-je ?, Presses Universitaires de France, Paris, octobre 1992, 128 pages. Stez Lucien : "Dictionnaire critique de la Communication et société", Presses Universitaires de France, Paris, février 1993, 1780 pages. Vasseur Frédéric : "Les Médias du Futur", Collection Que sais-je ?, Presses Universitaires de Fance, Paris, juin 1996, 128 pages. Wolton Dominique : "Internet et après", Champs - Flammarion, Paris, 2000, 240 pages. | |||||||||||
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| Assessment : | 1st session assessment : oral examination with a question on the course plus on the analysis of a current issues text 2nd session assessment : oral examination with a question on the course plus on the analysis of a current issues text prolonged 2nd session assessment : oral examination with a question on the course plus on the analysis of a current issues text | |||||||||||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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