2017-2018 / GEST3055-1

Introduction to Business


30h AUTR

Number of credits

 Bachelor in economics and business management1 crédit 
 Master in multilingual communication (120 ECTS)5 crédits 


Nathalie Crutzen


Nathalie Crutzen

Language(s) of instruction

French language

Organisation and examination

Teaching in the second semester

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This course aims to offer first-year students a first contact with the reality of the business world.
It takes place in complementarity and support of the diverse courses provided to these students in their business education and enables them to relate their studies to the real world. Commitment: 30 hours - 5 conferences (15h)
- Home work (preparation of conferences (pre-readings, preparation of questions for the speakers, etc.) (15h)

Learning outcomes of the learning unit

Consistent with the ILO's composing the bachelor degree, through this transversal course, students will be able to:
- become more familiar to the objectives and roles of organizations (public and private, for-profit and non-profit)
- discover concretely products and services provided by these organizations
- become aware of, and better understand the different jobs relating to business
- discover the different (management) functions in an organization
- get an overview of the socio-economic panorama and the industrial world in Wallonia and Belgium
- meet entrepreneurs, CEOs and managers. At the end of this course, students will thus be able to better understand the reality of a company (and its management) thanks to several testimonials.

Prerequisite knowledge and skills

Planned learning activities and teaching methods

The learning process will consist of participation in conferences made my practitioners (CEO, experts) and compulsory readings to prepare each conference.
The compulsory readings aim to enlarge the general knowledge of students about the challenges and diversity of businesses (large and small, private and public, for-profit and non-profit, etc.).

Mode of delivery (face-to-face ; distance-learning)

The course takes the form of a conference cycle by different key actors from the business world. 
Through the presentations by managers and thanks to various supports (videos, demonstrations of products or services, documentation, websites...), the students will discover the organizations, their products and services, and their management challenges in an increasingly complex world.

Recommended or required readings

The students are expected to take notes during the conferences and a series of compulsory pre-readings will be available before each conference.

Assessment methods and criteria

The evaluation will be based on a written exam (based on the content of the conferences and of the readings) organized in June as a multiple choice questionnaire. 

Work placement(s)

Organizational remarks

The details concerning the conferences (dates, presenters, targeted audience) will be announced soon on Lol@.


Prof. Nathalie CRUTZEN
Teaching assistant: Manish Anand (manand@ulg.ac.be)

Prof. Benjamin HUYBRECHTS