Study Programmes 2016-2017
WARNING : 2015-2016 version of the course specifications
SCER0016-1  
Personal work including executive summary
  • Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally
  • Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences
  • Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development
  • Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR
  • HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership
  • Accounting, financial plan and legal aspects
  • Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy
  • Seminar or field trip
Duration :
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : 12h Th
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : 36h Th
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : 24h Th
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : 42h Th
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : 18h Th
Accounting, financial plan and legal aspects : 24h Th
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : 18h Th
Seminar or field trip : 6h Th
Number of credits :
Inter-university certificate in tourism and leisure management14
Lecturer :
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : Serge Bressers, Barbara Destrée 
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : Alain Decrop, François Dessart, Sabine Henry, Benoît Paquay, Serge Schmitz
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : Dimitri Belayew, Guénaël Devillet, Serge Schmitz
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : Céline Brandt, Serge Bressers, José Clossen, François Dessart, Pierre Genard, Laurent Smolders
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : Geneviève Degeye, Christine Mathy, Jocelyne Robert
Accounting, financial plan and legal aspects : A. Dubois, Eric Jurdant
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : Denis Genevois, Philippe Lheureux, Benoît Paquay
Seminar or field trip : Collégialité
Coordinator :
Serge Schmitz
Language(s) of instruction :
French language
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