GEST3757-1 : Strategy and Business Model Generation

Study Programmes 2016-2017

GEST3757-1

Strategy and Business Model Generation

Duration :

18h Th, 100h AUTR

Number of credits :

Master in management (120 ECTS)		5
Master in business engineering (120 ECTS)		5

Lecturer :

Didier Van Caillie

Language(s) of instruction :

English language

Organisation and examination :

Teaching in the second semester

Units courses prerequisite and corequisite :

Prerequisite or corequisite units are presented within each program

Learning unit contents :

This course proposes an overview and an application of the main principles and the most usual techniques used to model how an organization is performing, both from an internal perspective and in an external strategic perspective, independently from its form, and to build up an adequate Information System allowing to guarantee its control in a short-, middle- or long-term perspective. It focuses on the one hand on the modelling techniques used to represent an organisation from an internal and a strategic perspective and on the other hand on the elaboration of a performing Information and Control System really adapted to the design of the organization. It is composed by 2 different complementary modules : - The first one is dedicated to the modelization of the organiation based on the "Business Model CANVAS" and on the GRP Model, including the identification of its key processes and activities. A special focus is made on the interactions between the organization and its main clients, suppliers and controllers. -The second one is dedicated to the techniques used to model value creation flows and their control (either organizational, commercial, financial or information flows).

Learning outcomes of the learning unit :

The Intended Learning Outcomes addressed by the course are :

Strengthening knowledge and understanding of basic management disciplines in order to use them to perform a rigorous analysis of a management situation and provide pertinent solutions, including the appraisal of information flows.
Gaining the knowledge and understanding of the following fields: management control systems, business information systems and risk management and being able to mobilize them in order to solve concrete management problems or cases.
Capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem linked to information flows and their impact on performance, to perform a rigorous analysis of it and to suggest pertinent solutions
Understanding and being capable of using modelization methods in the fields of business information modelling, performance management and risk management when seeking a solution for a concrete management problem
Providing concrete solutions to a management problem, integrating a dimension of technology & innovation
Being capable of professional team work
Developing leadership through the group work and through the use of the EFQM Model as a reference for work.
Developing a critical sense (arguing)
Developing a transversal, global vision
Creative conception of solutions
Professional capacity for oral and written communication
Faced with a management problem, suggesting solutions that are ethical and socially responsible and that respect the principles of good governance

Prerequisite knowledge and skills :

Prerequisite (basics and principles) :

Management Accounting
Management Control

The course is taught in English and supported by documents in English, BUT the ability to realize interviews in French is possibly compulsory to realize the practical work in an organization.

Planned learning activities and teaching methods :

Students are grouped in teams of 5 people as a maximum and apply the 4 following steps successively, i.e.
- Presentation of the basic principles of the themes covered during the course, with the support of mental maps created with a "Mind Mapping" software :

Modelization of the Value Chain, with key processes and activities
Modelization of the strategy based first on the use of the Business Model CANVAS and then on the GRP Model

- Elaboration of the "Value Chain" and identification of key processes and activities in an organization, including its links with its main customers, suppliers and controllers, followed by a modelization of its strategy in a CANVAS perspective
- Identification of the main information flows that are characterizing this organization and analysis of their contribution to value creation, linked to real management questions asked by the managers of this organization.
- Proposition of tools, procedures, behaviors and rules allowing to increase the performance of this information system in a perspective of continuous performance improvement.
This work is realized in an organization still to be created or in a very young organization (less than 3 years old).

Mode of delivery (face-to-face ; distance-learning) :

The course is organized in 10 sessions of 3 hours, organised around an individual presentation followed by a discussion with every work group. A specific work or a detailed follow-up of the practical work has to be realised every week.
The course starts on Wednesday, February 8, 2017 based on the planning and the location mentioned in the section "Timetables" dedicated to the Master in Business Engineering on the official HEC website.