Study Programmes 2015-2016
GEOG0659-2  
Geomarketing
Duration :
15h Th, 30h Pr
Number of credits :
Master in geography : general (120 ECTS)4
Lecturer :
Guénaël Devillet
Language(s) of instruction :
French language
Organisation and examination :
Teaching in the first semester, review in January
Units courses prerequisite and corequisite :
Prerequisite or corequisite units are presented within each program
Course contents :
The course includes five great parts : 1. General presentation of Geomarketing: theoretical basis 2. Use of Geomarketing: with examples: market area study, location, mobility, consumption... 3. Geomarketing resources: software (owner or open source) GIS, webGIS, statistics... ; Perspectives (similar approach...) 4. Geomarketing - Strategy - Particiaption 5. Geomarketing and Direct Marketing ; Conclusion : strength and weakness of Geomarketing
Learning outcomes of the course :
To prepare the future geographers to intervene in an Geomarketing approach
Prerequisite knowledge and skills :
Cours GEOG0206 Cartography and GIS Cours GEOG0255 Spatial Analysis and GIS Cours GEOG0207 Location of economic activities
Planned learning activities and teaching methods :
A case study is proposed to the students
Mode of delivery (face-to-face ; distance-learning) :
Five sessions of 3 hours for the course and a project within the framework of the practical works, project which integrates the various aspects studies in the theoretical course
Recommended or required readings :
Files (ppt, articles...) distributed or referenced at each session
Assessment methods and criteria :
The assessment is based on the project initiated by practical works, this project is co-evaluated by the trainer and the student . In second time, The assessment is based on oral presentation.
Work placement(s) :
Organizational remarks :
Contacts :
G. Devillet, Institut de Géographie Sart Tilman B11 - BE-4000 Liège tél : +32 4366 5319 e-mail : g.devillet@ulg.ac.be
Secrétaire : C. Sarto tél : +32 4366 5623 fax : +32 4366 5630 e-mail : c.sarto@ulg.ac.be