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| Version 2013-2014 |
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| MARK0784-1 | Introduction to Strategic Intelligence
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| Duration : | 30h Th |
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| Number of credits : |
| Master in Management Sciences, in-depth approach, 1st year | | 5 |
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| Master degree in Management, didactic approach, 1st year | | 5 |
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| Master degree in Management, professional focus in Banking and Asset Management, 1st year | | 5 |
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| Master en sciences de gestion à finalité spécialisée en digital marketing and sales management, 1st year | | 5 |
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| Master degree in Management, professional focus in Entrepreneurship, 1st year | | 5 |
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| Master degree in Management, professional focus in Financial Analysis and Audit, 1st year | | 5 |
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| Master in Management Sciences, professional Focus, 1st year | | 5 |
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| Master degree in Management, professional focus in Human Management and Organization, 1st year | | 5 |
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| Master degree in Management, professional focus in Management, 1st year | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en marketing and strategic intelligence, 1st year | | 5 |
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| Master degree in Management, professional focus in Social Entreprise Management, 1st year | | 5 |
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| Master degree in Management, professional focus in Strategic Intelligence and Marketing, 1st year | | 5 |
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| Lecturer : | Claire Gruslin |
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Language(s) of instruction :
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| English language |
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Course contents :
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| This course aims at providing students with a practical knowleldge of Strategic Intelligence, a process of managing information as a strategic resource for improving the company's performance and innovation. It particularly covers key questions such as:
- how to enhance operations and deal with organizational complexity through a better management of the information
- how to appreciate and understand the role of strategic intelligence in supporting decision making
- how to get a far-reaching picture of the three pillars linked to SI (Scan, Protect, Influence)
- how to read, analyze and communicate the strong and weak, ambiguous signals impacting the company's future
- how to forge stronger links with all the company's stakeholders particularly using NTIC's tools
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Learning outcomes of the course :
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| Main objective:
- to enhance students' basic knowledge by focusing on key strategic intelligence aspects (scanning, protecting, influencing)
Specific objective:
- to apprehend the strategic intelligence environment complexities and its impact on the decision making of managers (including the impact of new technologies)
- to master the key concepts and the terminology of strategic intelligence
- to be able to implement a clear identification of a company real intelligence needs and understand the necessary company cultural change (knowledge sharing)
- to develop the students capacity to work harmoniously in group (collaborative work)
This course contributes to the following Intended Learning Outcomes :
ILO-2 : Gaining the knowledge and understanding of one of the proposed fields of concentration or to gain deep knowledge in the field of the management being already specialized thru a first University Master Degree .
ILO-4 : To acquire the capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem,
ILO-5 : Integrate autonomously researched information, tools, knowledge and context to build and propose, either individually or as part of a team, original, creative and viable solutions to concrete complex management problems, whether real or simulated, taking into account, when necessary, the human, social and legal context.
ILO-7 : Being capable of professional team work
ILO-9 : Developing a critical sense (arguing)
ILO-11 : Creative conception of solutions
ILO-12 : Professional capacity for oral communication
ILO-13 : Professional capacity for written communication |
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Prerequisites and co-requisites/ Recommended optional programme components :
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| No pre-requisite to this course. |
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Planned learning activities and teaching methods :
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| The class sessions are a mix of concepts and exercises to reinforce the students practical skills. The rhythm of progression allows students to acquire the necessary competences to move from basic understanding to clear implementation "in real life". During the course, guest speakers will regularly be invited to testify their experience. The course also includes a collaborative work on a specific topic, different every year. |
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Mode of delivery (face-to-face ; distance-learning) :
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| The course is available on the Lola platform. The agenda stipulates what activities are planned during the semester. |
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Recommended or required readings :
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Assessment methods and criteria :
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| Assessment 1st session : Based on two activities:
- Class participation (discussions, forums) (30% of the grade)
- Team project (70%
of the grade)
Assessment 2nd session :
Individual research on a specific topic linked to strategic intelligence. Students need to be in contact by e-mail with the professor once they know their 1st session results. |
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Work placement(s) :
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Organizational remarks :
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Contacts :
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| Claire GRUSLIN, claire.gruslin@ulg.ac.be
Bureau - N2 - Rue St Gilles, 35 - 4000 Liège |
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