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| GEST1076-1 | Sustainable strategy in a multi-polar world
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| Duration : | 30h Th |
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| Number of credits : |
| Master en droit, à finalité spécialisée en gestion, 2nd year | | 5 |
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| Master degree in Management, didactic approach, 2nd year | | 5 |
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| Master degree in Management, professional focus in Banking and Asset Management, 2nd year | | 5 |
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| Master degree in Business Engineering, professional focus in Performance Management and Control, 2nd year | | 5 |
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| Master en sciences de gestion à finalité spécialisée en digital marketing and sales management, 2nd year | | 5 |
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| Master degree in Management, professional focus in Law, 2nd year | | 5 |
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| Master degree in Business Engineering, professional focus in Financial Engineering, 2nd year | | 5 |
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| Master degree in Management, professional focus in Entrepreneurship, 2nd year | | 5 |
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| Master degree in Management, professional focus in Financial Analysis and Audit, 2nd year | | 5 |
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| Master degree in Management, professional focus in Human Management and Organization, 2nd year | | 5 |
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| Master degree in Business Engineering, professional focus in Intrapreneurship, 2nd year | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en marketing and strategic intelligence, 2nd year | | 5 |
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| Master degree in Management, professional focus in Social Entreprise Management, 2nd year | | 5 |
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| Master degree in Business Engineering, professional focus in Supply Chain Management, 2nd year | | 5 |
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| Master in Human Resources Management, Professional Focus, 2nd year | | 5 |
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| Lecturer : | Nathalie Crutzen, Marc Deschamps |
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Language(s) of instruction :
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| English language |
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Organisation and examination :
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| Teaching in the second semester |
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Course contents :
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| General Description:
Referring to the current world context (multi-polar world, increasing awareness for global environmental and social challenges), this intensive three-week seminar is dedicated to a better understanding of the concepts of strategy and strategic management (in various types of organizations such as corporations, public institutions and cities) in relationship with the concepts of Sustainable Development and Corporate Social Responsibility. This seminar aims at raising awareness amongst students regarding the increasing importance of considering economic, but also social and environmental aspects, in strategic management (strategic analysis, corporate strategic decision making and strategic deployment).
High-Level Program divided into four Fundamental Modules
1. "PREPARATION" : complusory readings of a series of relevant scientific and practitioners' articles before the start of the seminar and preparatory research work related to the case study.
2. "FOUNDATION" (Week 1): theoretical foundation of the seminar. Plenary presentations made by guest speakers (academics and practitioners) on:
- Strategic Management
- Stakeholders' Theory - Sustainable Development and Corporate Social Responsibility (Social and Environmental Aspects) - Sustainable and Smart Cities
3. "ILLUSTRATION" (week 2)
a. Illustration of the "theory" on the basis of several conferences: presentation of the current global context and conferences made by high-level representatives of various organizations engaged in sustainability and smart city initiatives.
4."CASE STUDY" (week 3)
Resolution of a strategic case study, in relationship with the aspects presented before, by group of 5 students (5 Universes, with 10 to 12 teams in each Universe). Each Universe is managed by a coach who will support each team in the resolution of the case.
ORGANIZATION of the Case Study - Two main steps:
CHALLENGE: At the end of the seminar, semi-finals are organized to select 5 teams which will compete in the final run (1 team by Universe). Finally, during a part of the closing ceremony (in April/May 2013), the 5 best teams will defend their project in front of a jury composed of high-level representatives (top managers from private and public institutions) and academics. Each team has 10 minutes to present their recommendations followed by a 5 minutes question time. At the end of this jury, 2 teams will be receiving an award: a) the prize of the jury (n°1) and the prize of the audience.
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Students belonging to the Master in Entrepreneurship have a particular program. They will only follow a part of the "Foundation/Theory" module which relates to :
- Stakeholders' theory
- Sustainable development and CSR:
- The Sustainable Business
- Social aspects of CSR (internal and external aspects)
- Environmental aspects of CSR
and they will be evaluate differently |
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Learning outcomes of the course :
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| After this seminar, students should be able:
- To integrate in a holistic view the various management concepts studied during the 4 first years of their university education, to synthesize and bear in mind the essential ones in each discipline;
- To broaden their knowledge of Sustainability, Strategy and Intelligent Cities in particular.
-Within the challenge, to make strategic decisions in teams (time and conflict management, negotiation abilities) stressing the interdependence of any organization's activities;
- To live a "last and unforgettable" moment in their training
This course contributes to the following Intended Learning Outcomes :
ILO-1 : To strengthen knowledge and understanding of management disciplines and its legal, policy and social context
ILO-2 : Gaining the knowledge and understanding of one of the proposed fields of concentration or to gain deep knowledge in the field of the management being already specialized thru a first University Master Degree .
ILO-3 : To understand, in management situations, the transversal tools of quantitative reasoning, information systems and project management
ILO-4 : To acquire the capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem,
ILO-5 : Integrate autonomously researched information, tools, knowledge and context to build and propose, either individually or as part of a team, original, creative and viable solutions to concrete complex management problems, whether real or simulated, taking into account, when necessary, the human, social and legal context.
ILO-6 : Ability to speak 2 foreign languages: C1 in English and B2 in one other language.
ILO-7 : Being capable of professional team work
ILO-8 : Developing leadership
ILO-9 : Developing a critical sense (arguing)
ILO-10 : Developing a transversal, global vision
ILO-11 : Creative conception of solutions
ILO-12 : Professional capacity for oral communication
ILO-13 : Professional capacity for written communication
ILO-14 : Faced with a management problem, suggesting solutions that are ethical and socially responsible and that respect the principles of good governance. |
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Prerequisites and co-requisites/ Recommended optional programme components :
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| None |
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Planned learning activities and teaching methods :
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| Several teaching methods are used in this multidisciplinary seminar:
· Case study analysis
· Conferences with guest speakers in Strategy, in Sustainability and in various disciplines of management
· Online self-evaluation
· Residential seminar |
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Mode of delivery (face-to-face ; distance-learning) :
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| Several teaching methods are used in this multidisciplinary seminar:
- Online self-evaluation
- Home work: Pre-readings of portfolios, active preparation of conferences
- Conferences made by guest speakers on general or specific issues related to strategy, sustainable development and corporate social responsibility
- Interactive online game
- Case study analysis (Team-work)
- Residential seminar |
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Recommended or required readings :
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| - Reference book: "Exploring Corporate Strategy with MyStrategyLab: Text & Cases", 8th Edition, Johnson, Scholes and Whittington, 2010, ISBN-10: 0273731564
- Power Point Presentations that will be progressively posted on Lol@ |
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Assessment methods and criteria :
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| The evaluation is twofold:
A. Individual evaluation:
- Pre-readings and preliminary evaluation (20% of the final grade)
- Participation during the various conferences (preparation of the conferences, questions posted on Lol@) (15% of the final grade)
- Individual contribution to the team work (case study) (15% of the final grade)
B. Group evaluation : resolution of a case study by team of 5 students (50% of the final grade):
Phase 1 and Phase 2 of the Case study (40%) - Final Report (10%)
Criteria for the team group assignment are:
1. Clear situation analysis- how students understand the various components of the case and how they structure their analysis and recommendations.
2. Team collaboration - how students participate in groups and distribute tasks effectively.
3. Analysis exhaustiveness - the level of scientific approach (justification of the approach and capacity of integrating the multi-disciplinarity of the recommendations (link with the portfolio and the Quiz).
4. Interesting point of view - how students are committed in finding a solution to the problem and in opting for specific choices.
5. Originality of the presentation - how creative students are in their solution and in the way they present it.
6. Pertinent recommendations - how valuable and coherent the recommendations are.
7. Oral presentation - how students can professionally present their solution in front of the jury.
Relative weigthing of individual assessment: 50%
Second session:
The evaluation is 100% individual:
- Oral examination: Content = the reference book "Exploring Corporate Strategy" (Johnson et al., 2010) + Various presentations made by guest speakers posted on Lol@ (50% of the final grade)
- Written report (about 30 pages) on a corporate strategic issue related to the notions of Sustainable Development and Corporate Social Responsibility in a Multi-Polar World (50% of the final grade) |
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Work placement(s) :
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Organizational remarks :
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Contacts :
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| Nathalie CRUTZEN - ncrutzen@ulg.ac.be |
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