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| GEOG0659-2 | Geomarketing
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| Duration : | 15h Th, 30h Pr |
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| Number of credits : |
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| Lecturer : | Guénaël Devillet |
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Language(s) of instruction :
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| French language |
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Organisation and examination :
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| Teaching in the first semester, review in January |
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Course contents :
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| The course includes five great parts :
1. General presentation of Geomarketing: theoretical basis
2. Use of Geomarketing: with examples: market area study, location, mobility, consumption...
3. Geomarketing resources: software (owner or open source) GIS, webGIS, statistics... ; Perspectives (similar approach...)
4. Geomarketing - Strategy - Particiaption
5. Geomarketing and Direct Marketing ; Conclusion : strength and weakness of Geomarketing |
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Learning outcomes of the course :
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| To prepare the future geographers to intervene in an Geomarketing approach |
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Prerequisites and co-requisites/ Recommended optional programme components :
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| Cours GEOG0206 Cartography and GIS
Cours GEOG0255 Spatial Analysis and GIS
Cours GEOG0207 Location of economic activities |
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Planned learning activities and teaching methods :
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| A case study is proposed to the students |
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Mode of delivery (face-to-face ; distance-learning) :
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| Five sessions of 3 hours for the course and a project within the framework of the practical works, project which integrates the various aspects studies in the theoretical course |
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Recommended or required readings :
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| Files (ppt, articles...) distributed or referenced at each session |
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Assessment methods and criteria :
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| The assessment is based on the project initiated by practical works, this project is co-evaluated by the trainer and the student . In second time, The assessment is based on oral presentation. |
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Work placement(s) :
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Organizational remarks :
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Contacts :
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| G. Devillet, Institut de Géographie
Sart Tilman B11 - BE-4000 Liège
tél : +32 4366 5319
e-mail : g.devillet@ulg.ac.be
Secrétaire : C. Sarto
tél : +32 4366 5623 fax : +32 4366 5630
e-mail : c.sarto@ulg.ac.be |
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