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| Version 2012-2013 |
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| GEST3146-1 | Digital Marketing Essentials
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| Duration : | 30h Th |
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| Number of credits : |
| Master in Management Sciences, in-depth approach, 1st year | | 5 |
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| Master degree in Management, didactic approach, 1st year | | 5 |
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| Master degree in Management, professional focus in Banking and Asset Management, 1st year | | 5 |
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| Master degree in Management, professional focus in Entrepreneurship, 1st year | | 5 |
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| Master degree in Management, professional focus in Financial Analysis and Audit, 1st year | | 5 |
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| Master in Management Sciences, professional Focus, 1st year | | 5 |
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| Master degree in Management, professional focus in Human Management and Organization, 1st year | | 5 |
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| Master degree in Management, professional focus in Management, 1st year | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en marketing and strategic intelligence, 1st year | | 5 |
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| Master degree in Management, professional focus in Social Entreprise Management, 1st year | | 5 |
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| Master degree in Management, professional focus in Strategic Intelligence and Marketing, 1st year | | 5 |
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| Lecturer : | André Blavier, Michael Schyns |
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| Coordinator : | Michael Schyns |
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Language(s) of instruction :
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| English language |
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Course contents :
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| Internet and Digital technologies are everywhere! Nowadays, a company cannot be managed efficiently without using these great opportunities. Companies must be fully connected. It is certainly even more important in the field of marketing!
As a leading management school, it is our responsibility to prepare our students to this new digital world and to make them aware of all the digital opportunities, especially in the field of Marketing.
The goal of this course "Digital Marketing Essentials" is to complete the training our students already received in management and information systems with a specific focus on digital marketing concepts. It covers briefly subjects as: Web2/mobile, cloud computing, social networks, big data management, Customer Relationship Management (eCRM), database management (DBMS), Search Engine Optimization (SEO) and Search Engine Advertisement (SEA), online sales and eCommerce, digital publishing, trends in digital technologies...
Students interested interested in Digital Marketing can then consider to deepen their knowledge by applying to the the specialization in "Digital Marketing" in second year of Master. This introductory course is open to every students in Marketing but compulsory for those who want to select the specialization the following year.
This program in Digital Marketing, including this introductory course, will be organized in parternships with famous companies. Experts from these companies will participate to the lectures. Students in second year will be invited to do an internship with one of these companies. |
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