 | | |
| Version 2011-2012 |
|
| MARK0788-1 | Marketing
- 1st part : basic concepts
- 2nd part : strategic marketing
|
|
| Duration : | 1st part : basic concepts : 30h Th
2nd part : strategic marketing : 20h Th
|
|
| Number of credits : |
|
|
| Lecturer : | 1st part : basic concepts : Claude Boffa
2nd part : strategic marketing : Michael Ghilissen
|
|
| Coordinator : | N... |
|
Language(s) of instruction :
|
| French language |
|
Course contents :
|
| |
|
Learning outcomes of the course :
|
| |
|
Prerequisites and co-requisites/ Recommended optional programme components :
|
| |
|
Planned learning activities and teaching methods :
|
| |
|
Mode of delivery (face-to-face ; distance-learning) :
|
| |
|
Recommended or required readings :
|
| |
|
Assessment methods and criteria :
|
| |
|
Work placement(s) :
|
| |
|
Organizational remarks :
|
| |
|
Contacts :
|
| |
|
