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| Version 2011-2012 |
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| HULG9056-1 | Introduction to marketing
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| Duration : | 45h Th |
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| Number of credits : |
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| Lecturer : | Quan Nguyen |
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Language(s) of instruction :
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| English language |
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Course contents :
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| A study of maarketing principles is crucial to guide organisations on where to compete and how to compete. This module explores the marketing environment, the consumer behaviour, the positioning of the product/service, the pricing policy, the measurement of customer satisfaction. It covers also the branding and the marketing communication strategies. |
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Learning outcomes of the course :
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| On completion of this module, participants will be aware of the major concepts of marketing and of the elements involved in the foundation of an effective marketing plan. |
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Mode of delivery (face-to-face ; distance-learning) :
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Recommended or required readings :
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Assessment methods and criteria :
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| In-course evaluation (tests, participation, case study) 20%
Exam (written exam) 80% |
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Work placement(s) :
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