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| Version 2011-2012 |
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| GBLX0056-1 | Complement of marketing and consumer market research
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| Duration : | 24h Th |
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| Number of credits : |
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| Lecturer : | Jean-Pascal Robiéfroid |
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Language(s) of instruction :
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| French language |
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Course contents :
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| Le choix du sujet est fonction de l'intérêt des étudiants. |
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Learning outcomes of the course :
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After completing the course the student is expected to
conceive and realize a market research. He must be able to build a questionnaire, and to realize the fieldwork. He must conceive the computing and the editing data of the results. He must be able to express the results of the research in a written report. |
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Prerequisites and co-requisites/ Recommended optional programme components :
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| Avoir suivi le cours d'études de marché et de marketing |
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Planned learning activities and teaching methods :
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Mode of delivery (face-to-face ; distance-learning) :
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| Lectures : 24h |
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Recommended or required readings :
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| 1) Cours d'études de marché et de marketing (2003)
2) Syllabus de marketing des PME et des organisations non gouvernementales (2005) |
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Assessment methods and criteria :
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| Group report (100%) |
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Work placement(s) :
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Organizational remarks :
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Contacts :
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| RONSSE Jean-Michel
Bât. GE Gembloux Agro-Bio Tech
Passage des Déportés 2
5030 Gembloux
+32 2 5114218 |
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