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| MARK0430-1 | Marketing
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| Duration : | 15h Th |
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| Number of credits : |
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| Lecturer : | Jean Tondeur |
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Language(s) of instruction :
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| French language |
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Course contents :
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| The course is about the general principles of marketing. |
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Learning outcomes of the course :
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| The course aims to make students familiar with basic notions in marketing and management with tools of analysis.
It attempts to develop students' management reasoning which integrates these notions into a progressive approach resulting in a strategic decision.
Through examples, exercises and case studies, this course aims to give students the possibility to implement their reasoning in concrete management situations |
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Prerequisites and co-requisites/ Recommended optional programme components :
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| None |
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Planned learning activities and teaching methods :
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| Preparation of one case study
Field study |
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Mode of delivery (face-to-face ; distance-learning) :
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| 15-hour class during the 2nd semester |
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Recommended or required readings :
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| Power Point slides |
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Assessment methods and criteria :
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| Written exam
Reports for the case study
Field study |
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Contacts :
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| Cécile Delcourt
Cecile.Delcourt@ulg.ac.be
HEC-ULg |
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