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| GEST1079-3 | Entrepreneurship
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| Duration : | 30h Th |
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| Number of credits : |
| Master en droit, à finalité spécialisée en gestion, 1st year | | First semester | | 5 |
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| Master in Management Sciences, in-depth approach, 1st year | | First semester | | 5 |
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| Master in Management Sciences, didactic approach, 1st year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en banking and asset management, 1st year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en droit, 1st year | | First semester | | 5 |
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| Master in Management Sciences, professional Focus in Entrepreneurship, 1st year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en financial analysis and audit, 1st year | | First semester | | 5 |
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| Master in Management Sciences, professional Focus, 1st year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en management humain et organisation, 1st year | | First semester | | 5 |
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| Master in management Sciences, professional focus in management, 1st year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en marketing and strategic intelligence, 1st year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en management des entreprises sociales, 1st year | | First semester | | 5 |
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| Master degree in management Sciences, professional focus on Strategic Intelligence and Marketing, 1st year | | First semester | | 5 |
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| Master in Management Sciences | | First semester | | 5 |
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| Lecturer : | Jean‑Marie Choffray |
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Language(s) of instruction :
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| English language |
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Course contents :
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| Build your future, instead of enduring it...
The aim of this course is to help students develop their new business project. It covers the key dimensions of success as well as the most important pitfalls. The course analyzes the idea generation, product/service creation, business development and market introduction phases. Special attention is devoted to the use of internet-based technologies to foster project development and market adoption.
The final outcome is a fully operational business plan for a new entrepreneurial project (partnership, alliance, acquisition and/or creation). |
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Learning outcomes of the course :
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| The course covers the following topics:
- Environment: recent evolution of the world in its macroeconomic, geopolitical, social and technological dimensions.
- Businesses: what is a business from an entrepreneurial standpoint? how to measure its performance, its growth, its economic value added?
- New ideas: generation and evaluation. Identification of new business opportunities; use of available information sources on the internet?
- Evaluation: market assessment in a "customer-centric" world. How to forecast market share, volume and cash flows?
- Financing: main sources of financing, when and how to attract new investors or float a company on the stock market (IPO)?
- Valuation: available options (partnership, alliance, investment, acquisition); benchmarking; when and how to sell?
- Success: what are the key driving forces behind a successful entrepreneur; why and how to share performance; why and when to retire and go... fishing? |
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Prerequisites and co-requisites/ Recommended optional programme components :
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| None |
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Planned learning activities and teaching methods :
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| The final outcome of this course is a fully operational business plan for a new entrepreneurial project (partnership, alliance, acquisition and/or creation). |
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Mode of delivery (face-to-face ; distance-learning) :
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| - Lectures covering the key concepts, tools and models
- Usable information, intelligence and decision support systems
- Internet-Based Case Analysis: real-time analysis, tracking and control of new businesses |
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Recommended or required readings :
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| Reading list: articles and chapters. Reference internet sites. |
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Assessment methods and criteria :
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| - Class participation and personal involvment in the Internet-Based Case Analyses
- Quality of the creation, acquisition or investment project |
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Organizational remarks :
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| This course is designed to be a challenging and time-consuming experiment.
Class attendance is critical. |
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Contacts :
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| Professor :
Dr. J.-M. Choffray, Ph.D. MIT, B31, Local III/36
Teaching Assistant :
N.Tramonte, Bât. B31, Local III/36
Tél. : 00.32/4.366.30.76
E-Mail : ntramonte@ulg.ac.be |
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