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| GEST1076-1 | Sustainable strategy in a multi-polar world
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| Duration : | 30h Th |
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| Number of credits : |
| Master en droit, à finalité spécialisée en gestion, 1st year | | First semester | | 5 |
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| Master in Management Sciences, didactic approach, 2nd year | | First semester | | 5 |
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| Master in Business Engineering, didactic approach, 2nd year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en banking and asset management, 2nd year | | First semester | | 5 |
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| Master degree in Business Engineering, professional Focus in Financial Engineering, 2nd year | | First semester | | 5 |
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| Master in Management Sciences, professional Focus in Entrepreneurship, 2nd year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en financial analysis and audit, 2nd year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en développement de solution créatives, 2nd year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en management humain et organisation, 2nd year | | First semester | | 5 |
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| Master en ingénieur de gestion, à finalité spécialisée en développement de solution créatives, 2nd year | | First semester | | 5 |
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| Master en ingénieur de gestion, à finalité spécialisée en intrapreneuriat, 2nd year | | First semester | | 5 |
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| Master en sciences de gestion, à finalité spécialisée en management des entreprises sociales, 2nd year | | First semester | | 5 |
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| Master degree in management Sciences, professional focus on Strategic Intelligence and Marketing, 2nd year | | First semester | | 5 |
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| Master in Business Engineering, professional Focus in Supply Chain Management, 2nd year | | First semester | | 5 |
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| Master en ingénieur de gestion, à finalité spécialisée en performance management systems, 2nd year | | First semester | | 5 |
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| Lecturer : | Nathalie Crutzen, Thomas Froehlicher, Claire Gruslin |
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| Coordinator : | Thomas Froehlicher |
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Language(s) of instruction :
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| English language |
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Course contents :
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| General Description:
Referring to the current world context (multi-polar world, global environmental and social challenges), this intensive three-week seminar is dedicated to a better understanding of (Corporate) Strategy in relationship with the concepts of Sustainable Development and Corporate Social Responsibility. This seminar aims at raising awareness amongst students regarding the increasing importance of considering economic, but also social and environmental aspects, in strategic management (strategic analysis, corporate strategic decision making and strategic deployment).
High-Level Program divided into Four Fundamental Modules
1. "QUIZ" (1 day)
Update of 10 basic concepts in Finance, Operations, Marketing and Human Resources Management: Pre-reading of specific portfolio's + Test/Quiz.
2. "FOUNDATION" (4 days)
Theoretical foundation of the seminar: Plenary presentations made by guest speakers (academics mainly) on:
Strategic Management
Sustainable Development and Corporate Social Responsibility (Social and Environmental Aspects)
3. "ILLUSTRATION" (4 days)
a. Illustration of the "theory" on the basis of several conferences: presentation of the current global context and conferences made by high-level representatives of various organizations and firms engaged in sustainability.
4."CASE STUDY" (6 days)
Resolution of a strategic case study, in relationship with the aspects presented before, by group of 5 students (5 Universes, with 10 to 12 teams in each Universe). Each Universe is managed by a coach who will support each team in the resolution of the case.
ORGANIZATION of the Case Study - Two main steps:
1.STEP 1: Teams have 3 days to collect data and to make a global strategic diagnosis of the case. At the end of this first step, they provide their coach with a note of 3 pages summarizing their analysis (SWOT).
2.STEP 2: After a feedback given by each coach concerning the diagnosis, teams have to develop original strategic scenarios, to choose one strategic option and to explain how they would implement it (i.e. they have to passe from qualitative strategic proposal towards a quantitative and concrete proposal which could be implemented) (Residential part of the seminar).
CHALLENGE: At the end of the residential seminar, semi-finals are organized to select 5 teams which will compete in the final run (1 team by Universe). Finally, during a part of the closing ceremony (in February or March 2012), the 5 best teams will defend their project in front of a jury composed of executives and academics. Each team has 10 minutes to present their recommendations followed by a 5 minutes question time. At the end of this jury, 2 teams will be receiving an award: a) the prize of the jury (n°1) and the prize of the audience.
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Students belonging to the Master in Entrepreneurship have a particular program. They will only follow a part of the "Foundation/Theory" module which relates to :
- Stakeholders' theory
- Sustainable development and CSR:
- The Sustainable Business
- Social aspects of CSR (internal and external aspects)
- Environmental aspects of CSR
and they will be evaluate differently |
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Learning outcomes of the course :
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| After this seminar, students should be able:
- To integrate in a holistic view the various management concepts studied during the 4 first years of their university education, to synthesize and bear in mind the essential ones in each discipline;
- To broaden their knowledge of Sustainability and Strategy
-Within the challenge, to make strategic decisions in teams (time and conflict management, negotiation abilities) stressing the interdependence of the company's activities;
- To live a "last and unforgettable" moment in their training |
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Prerequisites and co-requisites/ Recommended optional programme components :
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| None |
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Planned learning activities and teaching methods :
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| Several teaching methods are used in this multidisciplinary seminar:
· Case study analysis
· Conferences with guest speakers in Strategy, in Sustainability and in various disciplines of management
· Online self-evaluation
· Residential seminar |
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Mode of delivery (face-to-face ; distance-learning) :
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| Several teaching methods are used in this multidisciplinary seminar:
- Online self-evaluation
- Home work: Pre-readings of portfolios, active preparation of conferences
- Conferences made by guest speakers on general or specific issues related to strategy, sustainable development and corporate social responsibility
- Interactive online game
- Case study analysis (Team-work)
- Residential seminar
Organization - Important dates
- Opening Ceremony : presentation of the seminar to students - 14 December 2011
- Quiz - 9 January 2012
- Foundation -10, 11, 12 and 13 January 2012
- Illustration -16, 17, 18 and 19 January 2012
- Case Study -20, 23, 24, 25, 26 and 27 January 2012
- Closing Ceremony - February or March 2012 - |
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Recommended or required readings :
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| - Reference book: "Exploring Corporate Strategy with MyStrategyLab: Text & Cases", 8th Edition, Johnson, Scholes and Whittington, 2010, ISBN-10: 0273731564
- Power Point Presentations that will be progressively posted on Lol@ |
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Assessment methods and criteria :
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| The evaluation is twofold:
A. Individual evaluation: Quiz about the fundamentals of Finance, Marketing, Supply Chain and Human Resource Management (pre-readings of portfolios) (30% of the final grade)
B. Group evaluation within the team assignment resolution of the company problem in the case study (60% of the final grade)
+ 10% for participative work (pre-readings of specific portfolios, questions posted on Lol@ before conferences, etc.)
Criteria for the team group assignment are:
1. Clear situation analysis- how students understand the various components of the case and how they structure their analysis and recommendations.
2. Team collaboration - how students participate in groups and distribute tasks effectively.
3. Analysis exhaustiveness - the level of scientific approach (justification of the approach and capacity of integrating the multi-disciplinarity of the recommendations (link with the portfolio and the Quiz).
4. Interesting point of view - how students are committed in finding a solution to the problem and in opting for specific choices.
5. Originality of the presentation - how creative students are in their solution and in the way they present it.
6. Pertinent recommendations - how valuable and coherent the recommendations are.
7. Oral presentation - how students can professionally present their solution in front of the jury.
Second session:
The evaluation is individual:
- Quiz related the fundamentals of Finance, Marketing, Supply Chain and Human Resource Management (pre-readings of portfolios) (30% of the final grade)
- Interactive Online Game on Stakeholders (10% of the final grade)
- Oral examination: Content = the reference book "Exploring Corporate Strategy" (Johnson et al., 2010) + Various presentations made by guest speakers posted on Lol@ (30% of the final grade)
- Written report (about 30 pages) on a corporate strategic issue related to the notions of Sustainable Development and Corporate Social Responsibility in a Multi-Polar World (30% of the final grade) |
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Contacts :
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| Nathalie CRUTZEN - ncrutzen@ulg.ac.be
Thomas FROEHLICHER - thomas.froehlicher@ulg.ac.be
Claire GRUSLIN - claire.gruslin@ulg.ac.be
(Claire.Gruslin@ulg.ac.be) |
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