University of Liege | Version française
	Study programmes 2011-2012 Last update : 14/06/2012
	GBLX0056-1   Marketing and consumer market research Duration :   24h Th Number of credits :   Required preliminary complements to register in the Advanced Master in Development, Environment and Communities First semester 2 Master in Agricultural Bioengineering, Professional Focus, 2nd year First semester 2 Master in Forests and natural Areas Engineering, Professional Focus, 1st year Second semester 2 Required preliminary complements to register in the Advanced Master in Rural Economics and Sociology First semester 2 Lecturer :   Jean‑Pascal Robiéfroid Language(s) of instruction :   French language Course contents :   Le choix du sujet est fonction de l'intérêt des étudiants. Learning outcomes of the course :   N After completing the course the student is expected to conceive and realize a market research. He must be able to build a questionnaire, and to realize the fieldwork. He must conceive the computing and the editing data of the results. He must be able to express the results of the research in a written report. Prerequisites and co-requisites/ Recommended optional programme components :   Avoir suivi le cours d'études de marché et de marketing Mode of delivery (face-to-face ; distance-learning) :   Lectures : 24h Recommended or required readings :   1) Cours d'études de marché et de marketing (2003) 2) Syllabus de marketing des PME et des organisations non gouvernementales (2005) Assessment methods and criteria :   Group report (100%) Contacts :   RONSSE Jean-Michel Bât. GE Gembloux Agro-Bio Tech Passage des Déportés 2 5030 Gembloux +32 2 5114218 Home Search by Faculty Search by teacher Search by course code and title
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