 | | |
| HULG9056-1 | Introduction to marketing
|
|
| Durée : | |
|
| Nombre de crédits : |
|
|
| Nom du professeur : | Quan Nguyen |
|
Langue(s) du cours :
|
| Langue anglaise |
|
Contenus du cours :
|
| A study of maarketing principles is crucial to guide organisations on where to compete and how to compete. This module explores the marketing environment, the consumer behaviour, the positioning of the product/service, the pricing policy, the measurement of customer satisfaction. It covers also the branding and the marketing communication strategies. |
|
Acquis d'apprentissage (objectifs d'apprentissage) du cours :
|
| On completion of this module, participants will be aware of the major concepts of marketing and of the elements involved in the foundation of an effective marketing plan. |
|
Modalités d'évaluation et critères :
|
| In-course evaluation (tests, participation, case study) 20%
Exam (written exam) 80% |
|
