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| MARK0776-1 | Retail Management
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| Duration : | 24h Th |
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| Credits/ECTS : |
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| Holder(s) : | Claude Boffa |
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| Language : | English language |
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| Course contents : | The supply chain :Definitions & structures of modern distribution
International and Belgian retailing:
Retail formats
Trends
Factors of influence
Development strategies
An eye on consumer behavior
Point of sales settlement and geomarketing
Financial aspects of retail
Commercial Practices
Merchandising techniques and lay out of Stores
The Buying function and merchandise control techniques |
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| Course objective : | To help you :
Understand different modes of distribution and retail
Know the challenges and constraints of modern distribution |
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| Prerequisites : | Good fluency in English |
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| Organization : | Course is an interactive and participative seminar during which we discover various aspects of the retailing business around the World
Language used: ENGLISH
We perform commented visits of local stores
We do some exercises in class: eg on Gross Margin results of stores and other management control tools
Students have a group assignment to visit and compare several stores of their choice
No exam but oral and written presentation by each group of the results of their visits at the end of the course |
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| Written notes : | Suggested Bibliography
La distribution : stratégies des groupes et marketing des enseignes, J Dioux et M. Dupuis , Pearson Education, 2005
La distribution en Belgique, N.Coupain, Editions Racine, 2005
Retail marketing, Ogenyi Omar, Financial Times Pitman Publishing, Perason Education , 1999
Marketing Channels, A Coughlan , E Anderson, L.Stern, A. El-Ansary, Pearson Prentice Hall, 2006
La Distribution, M. Vandercammen, N. Jospin, Editions De Boeck, 2005
GB la Rage de Grandir, J. Dopchie, Editions Racine, 2004
Management et gestion d'un point de vente, F-X. Simon, M. de Sousa, Editions Dunod, 2003
Le Merchandising, A. Welhoff, J-E. Masson, Edotions Dunod, 2001
L'aventure des premiers supermarchés, F. Carluer-Lossouarn, Editions linéaires, 2007 |
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| Assessment : | No exam but work assignments. Evaluation based on
Active and pertinent participation during class sessions and personal investment in work assignments ( 1/3)
Team work on the field:
Oral presentation of team work results ( 1/3)
Written presentation of team work results ( 1/3) |
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| Contacts : | Claude.Boffa@ulg.ac.beVous devez activer le Javascript dans votre navigateur pour afficher l'email. |
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