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| MARK0430-1 | Marketing
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| Duration : | 15h Th |
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| Credits/ECTS : |
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| Holder(s) : | Cécile Delcourt |
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| Language : | French language |
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| Course contents : | The course is about the general principles of marketing. |
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| Course objective : | The course aims to make students familiar with basic notions in marketing and management with tools of analysis.
It attempts to develop students' management reasoning which integrates these notions into a progressive approach resulting in a strategic decision.
Through examples, exercises and case studies, this course aims to give students the possibility to implement their reasoning in concrete management situations |
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| Prerequisites : | None |
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| Workshops : | Preparation of one case study
Field study |
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| Organization : | 15-hour class during the 2nd semester |
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| Written notes : | Power Point slides |
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| Assessment : | Written exam
Reports for the case study
Field study |
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| Contacts : | Cécile Delcourt
Cecile.Delcourt@ulg.ac.be
HEC-ULg |
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