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| GEST3029-1 | International Strategy
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| Duration : | 18h Th |
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| Credits/ECTS : |
| Master in Management Sciences, in-depth approach, 1st year | | First semester | | 3 |
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| Master in Management Sciences, didactic approach, 1st year | | First semester | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en banking and asset management, 1st year | | First semester | | 3 |
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| Master in Management Sciences, professional Focus in Entrepreneurship, 1st year | | First semester | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en financial analysis and audit, 1st year | | First semester | | 3 |
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| Master in Management Sciences, professional Focus, 1st year | | First semester | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en management humain et organisation, 1st year | | First semester | | 3 |
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| Master in management Sciences, professional focus in management, 1st year | | First semester | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en management des entreprises sociales, 1st year | | First semester | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en intelligence stratégique et marketing, 1st year | | First semester | | 3 |
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| Master in Management Sciences | | First semester | | 3 |
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| Master in Management Sciences | | Toute l'année | | 3 |
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| Holder(s) : | Thomas Froehlicher |
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| Language : | English language |
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| Course contents : | The course will introduce and develop the fundamentals of corporate strategic thinking within a multi-polar and international context. Strategic management raises many issues. Strategy relies on an integrative approach of the different functions of firms but it corresponds also to some specific concepts, methods and methodologies, which are directly linked to the activity of leading an organization or a set of organizations.
The course on International Strategy introduces contexts, contents and processes of strategic management in an international dimension. One part of the course will be directly devoted to "international strategies" but the "international" dimension must be embedded in all dimensions introduced. |
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| Course objective : | Defining strategy: history of strategic thinking, definitions and the strategy purpose
Developing two main abilities among the students :
The capacity to map the strategic position of the firm (external, internal, SWOT analysis to identify key success factors and distinctive competences);
The ability of defining the strategic choices at a business-level and at a corporate-level, international strategies and strategic alliances at a network-level;
Introducing the practice of strategy, strategy in action and the general framework expected to solve real "case studies". |
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| Prerequisites : | To take benefit of this course, students must have a clear understanding of the nature of organizations, economics and industries/sectors/markets dynamics and, at the same time, the basis of each main functions of the firm (Finance, Human Resources, Logistics and supply chain, Marketing).
Workshops
Each course will be followed by a conference given by the CEO of an international company, from various sectors and organizations. |
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| Organization : | The course will mix theoretical lessons, cases and illustrations with six conferences given by CEOs of major international companies.
What is Strategy in a nutshell by M. Porter http://www.youtube.com/watch?v=ibrxIP0H84M |
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| Written notes : | Bibliography
The course will be based on the following book. We suggest that students acquire it as it will remain the manual of reference in the course "CSR and Strategy" in the second year of the master in science management:
G. Johnson, K. Scholes, R. Whittington,(2008), "Exploring Corporate Strategy, Text & Cases", Pearson, FT Prentice Hall, 8th Edition.
Other books are recommended for further readings:
I. Ansoff, (1965), "Corporate Strategy: An analytic Approach to Business Policy for Growth and Expansion", Mc Graw Hill
B. De Witt, R. Meyer, (2010), "Strategy: Process, Content, Context, An International Perspective", South-Western CENGAGE Learning
R. M. Grant, (2008), "Contemporary Strategy Analysis", Blackwell
Learned E.P., Christensen C.R., Andrews K.R., Guth W.D., (1965), "Business Policy, Texts and Cases", Irwin, 1965
H. Mintzberg, Ahlstrand B., Lampel J., (1998), "Strategy Safary, A Guided Tour Through the Wilds of Strategic Management", Prentice Hall (see French translation)
M. Porter, (1985), "Competitive Advantage", The Free Press (see French translation) |
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| Assessment : | Assessment will be based on an individual dissertation which will demonstrate a clear knowledge of the main aspects of the course and simultaneously the capacity to use this knowledge on a real study case (information on the case will be given prior to the day of written examination). The students will be also assessed through their active presence at the conferences given by CEOs which is strictly compulsory. |
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| Contacts : | Thomas.Froehlicher@ulg.ac.be |
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