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| GEOG0659-1 | Geomarketing
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| Duration : | 15h Th, 15h Pr |
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| Credits/ECTS : |
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| Holder(s) : | Guénaël Devillet |
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| Language : | French language |
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| Course contents : | The course includes five great parts :
1. General presentation of Geomarketing: theoretical basis
2. Use of Geomarketing: with examples: market area study, location, mobility, consumption...
3. Geomarketing resources: software (owner or open source) GIS, webGIS, statistics... ; Perspectives (similar approach as SOLAP...)
4. Geomarketing - Strategy - Particiaption
5. Geomarketing and Direct Marketing ; Conclusion : strength and weakness of Geomarketing |
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| Course objective : | To prepare the future geographers to intervene in an Geomarketing approach |
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| Prerequisites : | Cours GEOG0206 Cartography and GIS
Cours GEOG0255 Spatial Analysis and GIS
Cours GEOG0207 Location of economic activities |
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| Workshops : | A case study is proposed to the students |
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| Organization : | Five sessions of 3 hours for the course and a project within the framework of the practical works, project which integrates the various aspects studies in the theoretical course |
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| Written notes : | Files (ppt, articles...) distributed or referenced at each session |
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| Assessment : | In first time, the assessment is based on the project initiated by practical works, this project is co-evaluated by the trainer and the student on the basis of an evaluation grid which takes into account the dissertation (written works) and the oral presentation. In second time, a written exam is organized on the theoretical basis |
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| Contacts : | G. Devillet, Institut de Géographie
Sart Tilman B11 - BE-4000 Liège
tél : +32 4366 5319
e-mail : g.devillet@ulg.ac.be
Secrétaire : C. Sarto
tél : +32 4366 5623 fax : +32 4366 5630
e-mail : c.sarto@ulg.ac.be |
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