University of Liege | Version française
Study programmes 2010-2011Last update : 11/04/2011
GBLX0056-1  Marketing and consumer market research
Duration :  24h Th
Credits/ECTS :  
Master in Chemistry and Bio-industries, Professional Focus, 2nd yearSecond semester2
Master in Forests and natural Areas Engineering, Professional Focus, 1st yearSecond semester2
Holder(s) :  
Language :  French language
Course contents :  Le choix du sujet est fonction de l'intérêt des étudiants.
Course objective :  N
After completing the course the student is expected to
conceive and realize a market research. He must be able to build a questionnaire, and to realize the fieldwork. He must conceive the computing and the editing data of the results. He must be able to express the results of the research in a written report.
Prerequisites :  Avoir suivi le cours d'études de marché et de marketing
Organization :  Lectures : 24h
Written notes :  1) Cours d'études de marché et de marketing (2003)
2) Syllabus de marketing des PME et des organisations non gouvernementales (2005)
Assessment :  Group report (100%)
Contacts :  RONSSE Jean-Michel

Bât. GE Gembloux Agro-Bio Tech
Passage des Déportés 2
5030 Gembloux

+32 2 5114218


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