 |  |
| GBLX0056-1 | Marketing and consumer market research
 |
 |
| Duration : | 24h Th |
 |
| Credits/ECTS : |
|
 |
| Holder(s) : | |
 |
| Language : | French language |
 |
| Course contents : | Le choix du sujet est fonction de l'intérêt des étudiants. |
 |
| Course objective : | N After completing the course the student is expected to conceive and realize a market research. He must be able to build a questionnaire, and to realize the fieldwork. He must conceive the computing and the editing data of the results. He must be able to express the results of the research in a written report. |
 |
| Prerequisites : | Avoir suivi le cours d'études de marché et de marketing |
 |
| Organization : | Lectures : 24h |
 |
| Written notes : | 1) Cours d'études de marché et de marketing (2003) 2) Syllabus de marketing des PME et des organisations non gouvernementales (2005) |
 |
| Assessment : | Group report (100%) |
 |
| Contacts : | RONSSE Jean-Michel
Bât. GE Gembloux Agro-Bio Tech Passage des Déportés 2 5030 Gembloux
+32 2 5114218 |
 |