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| LANG0805-2 | English for Management (L1) Level 4
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| Duration : | 30h Th |
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| Credits/ECTS : |
| Master in Management Sciences, in-depth approach, 1st year | | Toute l'année | | 3 |
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| Master in Management Sciences, didactic approach, 1st year | | Toute l'année | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en banking and asset management, 1st year | | Toute l'année | | 3 |
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| Master in Management Sciences, professional Focus in Entrepreneurship, 1st year | | Toute l'année | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en financial analysis and audit, 1st year | | Toute l'année | | 3 |
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| Master in Management Sciences, professional Focus, 1st year | | Toute l'année | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en management humain et organisation, 1st year | | Toute l'année | | 3 |
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| Master in management Sciences, professional focus in management, 1st year | | Toute l'année | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en management des entreprises sociales, 1st year | | Toute l'année | | 3 |
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| Master en sciences de gestion, à finalité spécialisée en intelligence stratégique et marketing, 1st year | | Toute l'année | | 3 |
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| Master in Management Sciences | | Toute l'année | | 3 |
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| Holder(s) : | Michèle Johnson |
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| Coordinator : | Michèle Johnson |
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| Language : | Langue anglaise |
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| Course contents : | Master 1 Introduction to intercultural studies
All the Master students-
Modules 6 X 4 hours.
The students are divided into groups of 20- 90 minute tutorial.
The course book- "Marketing Across Cultures" by Jean-Claude Usunier and Julie Anne Lee fifth edition 2009
The course covers the following:
Part 1
The cultural process
Cultural dynamics 1 Time and Space
Teaching materials - questions /case studies
Cultural dynamics 2- Interactions, mindsets and behaviours
Part 2-
Cross-cultural consumer behaviour
Local consumers and the globalization of consumption
Part 3-
Marketing decisions for the intercultural environment- Intercultural marketing strategy
Product policy 1: physical, service and symbolic attributes
Product policy 2 managing meaning
The critical role of price in relational exchange
International distribution and sales promotion
Part 4 Intercultural marketing communications
Language, culture and communication
Intercultural marketing communications 1: advertising
Intercultural marketing Communications 2: personal selling, networking and public relations |
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| Course objective : | The course objectives
Understand other cultures, their mindsets, behaviours.
Learn how to work with other cultures
Learn how to respect other cultures
Understand that we are all marketers- in the world of business we deal with customers.
At the end of the module you will have a more in-depth understanding of culture, sales, negotiations and a cross-cultural approach to consumer behaviour and marketing researchCourse objectives
C1 Understanding articles : reading comprehension and vocabulary tests (using on-line Wiki)
P2 Short case studies in which they apply course concepts (operations, finance, markets human resources and IT)
P3 Problem-solving.
Managerial skills will be tested during the module: how students organise meetings- to what degree they collaborate- how they define a problem and which steps they use to solve it.
Grammar, listening skills will be tested by an official examiner at the end of the year. |
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| Prerequisites : | You need to have an intermediate to advanced level in English
To answer questions on the different issues the book covers
Be present because the module is based on continuous assessment
Attend all guest lectures - activities will be based on attendanceRequirements
Intermediate level, good fluency skills. |
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| Workshops : | Practical work
Doing research and presenting information
Short case studies and meetings
Discussions on course concepts |
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| Organization : | organisation
I work in the module system
You will put your name on a sheet outside my door
There will be a special module for the Erasmus students
For the global full English
For the overseas students
You will need to read the first three chapters before the module begins
The module is divided into three groups of twenty students- lasts 90 minutes - you will then prepare your activities for the following week
The module will be in the Aquarium which is on the second floor rue Louvrex
There will be questions on the content , discussion and activities
If you do not participate then you will not receive points.
I will expect you to have a list of new words with their definition in English NOT French (see wordreference.com)Organisation
Methodology applied to the course
A1 Lectures - on letters, faxes, telephoning, e-mails (2 hours)
A2 Meetings, problem-solving, case studies (8 hours)
A3 Presentation of articles (6 hours)
A2 Film and Debates (4 hours)
A2 TOEIC evaluation (preparation) (4 hours)
Course schedule 2X24h (Student workload)
A1 Reading (4 hours)
A3 Meetings, problem-solving, case studies (8 hours)
A3 Presentation of articles (6 hours)
A1 TOEIC preparation for official test (20 hours)
A3 Short written report, CV and cover letter (10 hours) |
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| Written notes : | Course materials
In the students' bookshop on the ground floor rue Louvrex
You must bring the course book with you for each tutorial
All the activities and websites are in the book
You will need a file to write down on a continuous basis your reflections on what you are learning; This will be part of your final assessment.Course syllabus
Teacher's syllabus
Support - PowerPoint and documents on-line |
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| Assessment : | 50 points for activities during the tutorial- oral activities
50 points - written exam - in which you will have a choice- essay-Evaluation
E1/E2 Interaction in class ( 20%)
E3/E4 Presentations in class(20%)
E3/E4 Case studies in class(20%)
E2 Written report, CV, cover letter 20%
E2 Official TOEIC test (20%) |
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| Contacts : | contacts
michele.johnson@ulg.ac.be
Second floor- HEC- rue LouvrexContact details
Michèle Johnson : Michele.Johnson@ulg.ac.be |
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| Remarks : | No notes on-line but you must register to the course on Lola as well as putting your name on my door for the modules.
I strongly suggest you do not leave it to the last module in May
There will be an extra hour to be fixed for guidance on course concepts or difficulties you encounter. |
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