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| GRHO0019-1 | Communication
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| Duration : | 22h Th, 2h SEM |
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| Credits/ECTS : |
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| Holder(s) : | N... |
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| Substitute(s) : | Yves‑Etienne Massart |
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| Language : | Langue française |
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| Course contents : | -Description and functioning of the media
-Value-added communication and information : efficient writing
-Structuring internal/external communication toward target public
-Communication and social concertation
-Communication and change management
-Communication and QHSE concept (Quality, Hygiene, Security and Environment Management)
-Communication and skill development
-Speaking skills
-Corporate communication strategies and application on paper, audio, video and web tools
-Communication of influence |
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| Course objective : | To give an introduction into internal/external communication to prepare students for their professional life as future managers.
Theoretical presentation along with case studies and exercises.
After completing the course the student is expected to
To identify all the communication stakes of every professional activity. The student will prove this by providing the most appropriate communication strategies relevant to the issue of the interdisciplinary project as well for the content as for the form. |
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| Organization : | Lectures : 22h
Seminars : 2h |
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| Assessment : | Written examination (40%)
Group report (30%)
Personal report (30%) |
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