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| GEST3003-1 | Competitive Strategy in the Marketplace
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| Duration : | 16h Th |
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| Credits/ECTS : |
| Master in Aerospace Engineering, Professional Focus (Management), 2nd year | | Premier quadrimestre | | 3 |
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| Master in Architecture Engineering, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Master in Chemical and Material Sciences, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Master in Civil Engineering, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Master in Electrical Engineering, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Master in Electro-mechanical Engineering, Professional Focus (Management), 2nd year | | Premier quadrimestre | | 3 |
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| Master in Computer Engineering, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Master in Computer Science, Professional Focus (Management), 2nd year | | Premier quadrimestre | | 3 |
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| Master in Mechanical Engineering, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Master in Geological and Mining Engineering, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Master in Engineering Physics, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Master in Mathematical Sciences, specialized approach, 2nd year | | Premier quadrimestre | | 3 |
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| Holder(s) : | Michael Ghilissen |
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| Language : | Langue anglaise |
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| Course contents : | Competitive Strategy in the Marketplace focuses on what business managers need to know in order to create strategies that gain competitive advantage for products and services. It does this by giving students a deep understanding of the rules of strategy as applied to the competitive marketplace of economic exchange.
The course examines:
- the idea of strategy and sustainable advantage in economic competition;
- the sources of value in product offerings and how they change with market evolution;
- the roles of technology and operations in creating value;
- the ways that technological, social, and environmental change coupled with competitive actions affect the evolution of competitive strategy;
- how to understand competition and competitors;
- how to create, plan, and evaluate strategy.
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| Course objective : | The premise of the course is that firms are successful when they implement strategies that create and capture value.
Thus, the overall objectives of the course is to learn how to:
- analyze competition in specific marketplace situations,
- create strategies that maximize competitive advantage in gaining economic profit; and
- formulate plans to implement those strategies.
Specifically, students will be able to:
- Identify the forces that shape competition for economic exchanges.
- Understand the general strategic principles that govern competition and specify the competencies needed for success in different situation.
- Analyze the sources of value in product offerings, the techniques for measuring value, and how markets are segmented based on differences in the perceived value.
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| Organization : | This course is organized during the Fall semester. |
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| Written notes : | Relevant course material, course's schedule, class assignments, key documents, lecture notes, or media will be made available online, at LOLA:
http://lola.hec.ulg.ac.be/claroline/course/index.php?cid=GEST3003_1 |
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| Contacts : | For information, please email Michael Ghilissen at michael.ghilissen@ulg.ac.be
Office hours: by appointment only. |
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| Remarks : | There is no obligatory textbook for this course. |
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