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| GEST0232-1 | Marketing principles
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| Duration : | 45h Th |
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| Credits/ECTS : |
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| Holder(s) : | Jean Tondeur |
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| Language : | Langue française |
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| Course contents : | The course is about the general principles of marketing.
This 45 hour course will be include some conferences and a student's congres |
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| Course objective : | The course aimes to make students familiar with basic notions in marketing and management with tools of analysis.
It attempts to develop students' management reasoning which integrates these notions into a progressive approach resulting in a strategic decision.
Through exercises and case studies, this course aims to give students the possibility to implement their reasoning in concrete management situations |
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| Prerequisites : | None |
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| Workshops : | Preparation of case studies |
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| Organization : | Interactive course given on each Friday 14h-17h 1st term |
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| Written notes : | A syllabus will be available
Additional reference :
Lambin J.J. et al. (2005), Marketing stratégique et opérationnel. 6°éd., Paris, Dunod |
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| Assessment : | Written exam in January |
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| Contacts : | Professor :
C.de Moerloose, Service Marketing (bte 34),
Bvd du Rectorat, 7 (B31), 4000 Liège
Tel. : 04/366.46.95 et 04/366.27.21
e-mail : chantal.demoerloose@uclouvain.be
Website: http://www.egss.ulg.ac.be/marketing |
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