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| GEST1059-2 | Basics of Strategy
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| Durée : | 24h Th |
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| Crédits/ECTS : |
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| Titulaire(s) : | Wilfred Schoenmakers |
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| Langue : | Langue anglaise |
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| Aperçu général : | Meeting 1: Introduction and course overview
Literature: Chapter 1, Johnson, Scholes and Whittington, Exploring Corporate Strategy, 7th edition, Prentice Hall.
Case: Ministry of Sound
Additional literature:
R. Whittington, What is Strategy and Does it Matter?, 2nd edition, Thomson, 2001.
Meeting 2 : The environment and strategic capability
Literature: Chapter 2 & 3, Johnson, Scholes and Whittington, Exploring Corporate Strategy, 7th edition, Prentice Hall.
Case: Airlines post 9/11
Additional literature: M.E. Porter, Competitive Strategy: techniques for analysing industries and competitors, free Press, 1980. Watkins, M.D., and Brazerman, M.H. (2003), Predictable surprises: the disasters you should have seen coming, Harvard Business Review, March, pp.72-80. Brown, S. L., and Eisenhardt, K. M. (1998), Competing on the edge: strategy as structured chaos, Harvard Business School Press, Boston. J. Barney, 'Firm resources and sustained competitive advantage', Journal of Management, vol.17 (1991), pp. 99-120.
Meeting 3 : Corporate-level strategy and business-level strategy
Literature: Chapter 5 & 6, Johnson, Scholes and Whittington, Exploring Corporate Strategy, 7th edition, Prentice Hall.
Case: Wimm-Bill-Dann
Case information : Wimm-Bill-Dann official website: www.wbd.com
Company overview: www.reuters.com (http://www.reuters.com)
Meeting 4 : Expectations and purposes
Literature : Chapter 4, Johnson, Scholes and Whittington, Exploring Corporate Strategy, 7th edition, Prentice Hall.
Case: Premier Oil and Hermes
Additional literature : A. Brown: Organisational Culture, FT/Prentice Hall, 1998. G. Hofstede, Culture's Consequences, 2nd edition, Sage, 2001. E. Schein: Organisation Culture and Leadership, Jossey-Bass, 1997.
Meeting 5 : Directions and methods of development
Literature : Chapter 7, Johnson, Scholes and Whittington, Exploring Corporate Strategy, 7th edition, Prentice Hall.
Case: Barclaycard
Additional literature : Y. Doz and G. Hamel: Alliance Advantage: The art of creating value through partnering, Harvard Business School Press, 1998. P. Gaughan, Mergers, Acquisitions and Corporate Restructurings, 2nd edition, Wiley, 2000.
Meeting 6 : Organising for success and Enabling Success
Literature : Chapters 8 & 9, Johnson, Scholes and Whittington, Exploring Corporate Strategy, 7th edition, Prentice Hall.
Case: Arts Council England
Meeting 7 : Managing Strategic Change
Literature : Chapter 10, Johnson, Scholes and Whittington, Exploring Corporate Strategy, 7th edition, Prentice Hall.
Case: Ryanair.
Meeting 8 : Response college (Hand in of worked out case!!!) |
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| Objectif du cours : | In this course we try to answer questions such as:
Where do you want go with your company?;
How do you decide on how to get there?;
How do you decide on the best strategy for your company?;
What do you do when the environment changes in such a way that your current strategy is not sufficient anymore?
The purpose of this course is to provide a clear insight into what strategy is and how it can be helpful in delivering company success. Furthermore we want to focus on how strategy can actually be put to work for company success. |
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| Pré-requis : | // |
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| Organisation : | Teaching method
Lectures that focus on theory and on the implementation of theory in practice.
Start competencies:
General knowledge of economic theory.
End competencies:
A clear insight into what strategy is and how it can be used to enhance company success.
Being able to solve real life strategy problems and to formulate a strategy advise.
Course requirements
Try to be prepared for each session:
Individual learning:
We strongly advise all students to add the following website to your favourites:
http://hitt.swcollege.com
This site offers students a wealth of helpful materials including:
Interactive quizzes (you can test your knowledge interactively!!!)
PowerPoint slides: this allows you to make a handout before the class starts and it helps you to save a lot of time!!!
Experiential Exercises
Additional (professional) articles
Continuously updated cases of firms on the internet: application of a chapter's content to real life situations
Internet index with important strategy URLs
Online glossary
Discussion questions to deepen and apply your knowledge
Etc... |
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| Notes de cours : | Literature:
- Compulsory:
G. Johnson, K. Schols & R. Whittington, Exploring Corporate Strategy: Text and Cases, 7th Enhanced Media Edition, Prentice Hall, 2006.
- Additional:
J. Barney, 'Firm resources and sustained competitive advantage', Journal of Management, vol.17 (1991), pp. 99-120.
A. Brown, Organisational Culture, FT/Prentice Hall, 1998.
Brown, S. L., and Eisenhardt, K. M. (1998), Competing on the edge: strategy as structured chaos, Harvard Business School Press, Boston.
Y. Doz and G. Hamel, Alliance Advantage: The art of creating value through partnering, Harvard Business School Press, 1998.
Gaughan, Mergers, Acquisitions and Corporate Restructurings, 2nd edition, Wiley, 2000.
G. Hofstede, Culture's Consequences: comparing values, behaviors, institutions, and organizations across nations. 2nd edition, Thousand Oaks: Sage, 2001.
M.E. Porter, Competitive Strategy: techniques for analysing industries and competitors, free Press, 1980.
E. Schein, Organisation Culture and Leadership, Jossey-Bass, 1997.
Watkins, M.D., and Brazerman, M.H. (2003), Predictable surprises: the disasters you should have seen coming, Harvard Business Review, March, pp.72-80.
R. Whittington, What is Strategy and Does it Matter?, 2nd edition, Thomson, 2001.
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| Evaluation : | Grading:
Grading for the course will be based on two parts. The following weighting scheme will be applied:
Group project (3-5 persons per group) Case 30%,
Multiple choice exam (On the basis of Good minus Wrong answering) 70%.
Blackboard will be used to post relevant course materials.
Thank you very much for your cooperation. Clearly, this set up can not be successful without your active class participation. |
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| Contacts : | Coordinator:
Dr. Wilfred Schoenmakers
Universiteit Hasselt
Kamer B1; Tel: + 32 11 26 86 18
E-mail: wilfred.schoenmakers@uhasselt.be |
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