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| GEST0238-1 | New Venture Strategies
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| Duration : | 30h Th |
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| Credits/ECTS : |
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| Holder(s) : | Bernard Surlemont |
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| Language : | Langue anglaise |
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| Course contents : | This course has two main objectives: from one hand to give students the basis of an entrepreneurial approach and from the other hand to explain the factors which explain the better performance of winning companies in order to develop their aptitudes to work out winning strategies in a perspective of launching a new business. The course therefore presents the basis of new companies' creation and the competing implications of launching companies in an environment where internationalisation is the rule rather than the exception. The other topics are: the difference between idea and opportunity, general aspects of strategy, creation of an economic value, costs dynamic, strategic dynamics of the markets and of the competition, analysis, strategic choice and competing analysis of industry. During this course, students will have the opportunity to put into practice their analytical and synthetic competences. Some lessons appeal to case studies requiring the active participation of students. These will also have to develop a group project, so as to gain experience in investigation techniques, in order to find, develop and assess a business idea. |
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| Course objective : | Provide the students with a strategy comprehension and make them sensitive to the process of strategic thinking in an entrepreneurial perspective. |
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| Prerequisites : | To be regular student in 1st or 2nd degree in management sciences or to possess knowledge judged of an equivalent level.
The course is given in English. |
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| Organization : | Presentations and case studies. |
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| Written notes : | Case studies and articles readings.
Recommended readings :
- Dean A. Shepherd and Mark Shanley, New Venture Strategy: Timing, Environmental Uncertainty and Performance , Sage Publication EMGE 1998 (Compulsory).
C. Kim, R. Moubogne "Blue Ocean Strategy" Harvard Business Review Press, 2005 |
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| Assessment : | Group work |
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| Contacts : | Teacher : B. SURLEMONT, Bât. B33, 04/366.46.88
E-mail. b.surlemont@ulg.ac.be
Assistant : Zineb AOUNI Bât. B33, 04/366.46.88 ou 04/366.39.10
E-mail. zaouni@ulg.ac.be |
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| Remarks : | The course is given in English. |
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